Rami Yaseen

As a General Manager at Mura Bustan Compounds, I bring over 21+ years of hospitality industry experience and expertise to manage and operate 6 high-end luxury residential properties in Saudi Arabia. My core competencies include revenue management, customer service, operational efficiency, and team leadership.

My mission is to deliver exceptional value and satisfaction to our residents, clients, and partners, while maximizing revenue and operational efficiency. I have a proven track record of tripling the revenue and increasing the GOP from 15% to 50% by boosting occupancy and reducing expenses. I have also enhanced the property lifestyle and secured profitable contracts with international brands and corporate clients.

I leverage my hotel management expertise to perform feasibility analysis, oversee the day-to-day operations, and ensure smooth and sustainable business. I lead and mentor a high-performing team by providing regular training, guidance, and feedback to achieve service goals and continuous improvement initiatives. I am committed to excellence, innovation, and collaboration in the hospitality industry.

Accomplished and qualified hospitality professional with 22+ years of demonstrated success in implementing strategies to boost productivity, increase revenue, and streamline operations within luxury, five-star hotels. Influential leader, adept in overseeing the financial performance of hotels by driving revenue growth through strategic and customer-focused initiatives. Experienced in managing, leading, and developing high-performing, diverse teams to aid organizations in transforming business to achieve desired levels of market share and profits.

Expert in cultivating relationships with staff and senior management to elicit requirements, negotiate priorities, and manage expectations with proven ability to promote continuous improvement and operational excellence that deliver sustainable revenue growth.

Areas of Expertise

• Team/People Management
• Hotel Management
• Operations Management
• Customer Service 

• Sales & Marketing Strategy
• Process Improvement
• Strategic Planning 
• Training & Development

• Rebranding & Revenue Generation
• Formulating Plans & Policies
• Budgeting & Forecasting
• Stakeholder Engagement

Accomplishments

• Picked up the business at Mura Bustan and tripled the revenue with increase in GOP from 15% to 50% by increasing occupancy and reducing expenses as follows. 
  • 74% occupancy with a bottom-line of SAR2.5M in 2022 comparing last year occupancy was 52%.
  • 92% occupancy with bottom-line of SAR3.5M in 2013 till date VS budget and comparing with previous year.
  • Enhanced the property lifestyle by adding variety of facilities and services with numerous of activities. 
  • Boost marketing initiatives and tactics to achieve the highest market awareness and distributions.
• At Narcissus we established roadmaps jointly with Sales and Marketing Director and successfully achieved room occupancy of 78% at ARR of SAR1600 in the soft-opening stage as Director of Operations.
• Initiated and led achievement of business objectives during initial stages of hotel and successfully deployed tactical resources and approaches, achieving the highest guest core review of 8.9 on booking.com.
• At Concorde, masterminded soft and post-opening operations while optimally managing operations and resources as General Manager:
  • 48% occupancy with a bottom-line of SAR2M in 2011 and 55% occupancy of SAR2.5M in 2012.
  • Reduced payroll and manpower costs through seasonal hiring of staff for peak seasons.
  • Won a contract for three consecutive years for Iraqi Hajj Mission with the highest rates.

Career Experience

Mura Bustan Compounds – Jeddah, Saudi Arabia 2021 – Present General Manager 

Manage and operate Mura Bustan compounds in all aspects related to development, rental and corporate deals focusing on maximizing revenue and service delivery to meet the highest standard. Perform feasibility analysis and oversee the day-to-day operation to ensure smooth operation and sustainable business.

Bin Quraya Holding – Al Khobar, Saudi Arabia 2018 – 2021

General Manager – Hotel’s Division

Manage Helat Hotels and hospitality operations by leveraging hotel management expertise. Lead a high performing team and provide training, mentoring, and guidance to achieve service goals while ensuring compliance. Perform feasibility analysis, rebranding, marketing, and oversee day-to-day management of hotel operations while driving continuous improvement.

Maintain competitive advantage to achieve profit goals by engaging in commercial communications with international brands in the hospitality industry.

• Achieved highest ROI in seven years by introducing smart solutions and clear plans to minimize the assets development cost.
• Secured a one-year contract for the entire hotel rooms and facilities with the Ministry of Health to accommodate the team during coronavirus, generating a gross revenue of SAR25M with 45% GOP.
• Won a deal with an oil and gas company with a six-month renewable contract for 70 rooms, valued at SAR7M with 43% GOP. 
• Designed and implemented strategy and set functional goals for pre/soft/post-opening operations for hotels. 
• Improved rebranding operations primarily through a series of policy and process changes focused on quantifiable goals, performance, and service excellence.

Habitat Hotel All Suites – Al Khobar, Saudi Arabia 2016 – 2018

General Manager

Leveraged excellent business acumen and leadership skills to manage daily operational activities that drive revenue growth. Oversaw re-opening procedures aimed at creating awareness and evaluated policies, processes, and daily operations to ensure legal compliance with health, hygiene, food, and safety standards. Carried out risk assessments and improve administration processes to meet overall growth objectives.

Managed costs, allocated budget resources, developed strategic plans, and communicated business goals to safeguard smooth operation.

• Successfully led and managed teams, achieving optimal guest satisfaction, healthy working environments, and met all sales and profit objectives.
• Developed short- and long-term marketing and sales strategies that significantly improved market position and achieved growth in sales volume, value, and market share.
• Established organizational structures, budgets, and financial/operational targets.
• Implemented plans to sync all activities and team performance with overall business goals.
• Presented comparative analysis and advised senior management on strategies and approaches which positively impacted revenue specific objectives and achieved sustained business growth.
• Transformed and repositioned hotel to “Top 10 Hotels in Khobar’, competing with top luxury hotels.
• Achieved highest bottom line with 20% increase for the first time in three years.
• Achieved the highest occupancy 65% and Average Room Rate (ARR) of SAR590. 

Narcissus Hotel – Riyadh, Saudi Arabia 2014 – 2015

Director of Operations

Directed daily operations and hotel services to ensure high standards and total customer satisfaction. Leveraged strong planning and hotel management experience to develop and implement budgeted policies, operations, and procedures while overseeing hiring, training, and team development. Served as key representative for all professional hotel activities in a reputable, professional manner while assisting with marketing and public relations efforts.

Utilised analytical mindset to understand critical factors for developing business solutions and encouraged open communication across departments for uniform and seamless business activities.

• Hired qualified candidates, trained, and created high performing teams, reaching organization’s established goals.
• Established KPI’s, analyzed trends and presented comparison of actual results to target/budget along with rectification measures to management.
• Generated positive financial results by administering finance, operations, sales, and marketing functions. 
• Achieved highest occupancy of 89% and ARR of SAR1600.
• Received highest guest reviews among top competitors.
• Drove seamless soft-opening operations while concurrently achieving 100% service quality. 

Concorde Hotel & Residences – Makkah, Saudi Arabia 2011 – 2014

General Manager

Managed essential functions of daily hotel operations and ensured strict compliance to all health, safety, and fire training protocols. Led, motivated, and supervised team performance, including goal setting, sales operations management, and team building initiatives. Promoted high quality standards and excellent guest experiences across two locations by applying strong communication and interpersonal skills to resolve customer problems timely and professionally.

Partnered with senior business leaders and key stakeholders to drive continuous process improvement and recommended strategic initiatives. Fostered a collaborative environment with open communication for staff, members, and guests.

• Led hotel from different stages pre/soft and grand opening with successful results.
• Developed and deployed growth strategies, created budgets, and evaluated performance to boost revenue.
• Implemented cost-saving measures to achieve process-driven results.
• Catalyzed sales and profitability growth by deploying innovative marketing and sales techniques. 
• Initiated and developed procedures/systems for facility maintenance, employee work schedules, and maintenance of financial records.
• Achieved high levels of customer satisfaction by devising and implementing solutions aligned with best management practices and hotel’s policies.
• Repositioned hotel as ‘Top Ranking” within multiple geographical areas. 
• Achieved 48% GOP with 68%-year-round occupancy.

Corp Executive Hotels – Riyadh, Saudi Arabia 2010 – 2011

Director of Rooms

Oversaw and directed daily operations, including scheduling, budgeting, cost-containment, inventories, and cash-handling. Collaborated with different departments responsible for maintenance of rooms, from housekeeping to concierge services, ensuing high quality service to all guests for optimal maximisation of room revenue. Collected and analysed data such as room availability/occupancy, seasonal changes, and other critical factors impacting top line sales goals and bottom-line profit goals to calculate revenue forecasts.

Built and maintained professional relationships with contractors/suppliers. Communicated management strategy and enforced best management practices/targets to cross-functional teams and line staff to grow revenues by optimizing room occupancy.

• Developed operational procedures and motivated staff to deliver best in class customer service.
• Streamlined operations to meet brand expectations while maximizing fiscal revenues. 
• Introduced and upheld optimal security measures and systems to maintain guest safety and comfort.
• Successfully managed and completed setup of the rooms and facilities, from furniture, fixtures, and equipment (FF&E) to operating supplies and equipment (OS&E) to meet the brand standard.
• Implemented standard operating procedures and delivered training to all room’s division staff. 
• Co-developed marketing and business plans.
• Achieved highest ranking from excellent guest reviews.

Additional Experience

Assistant Front Office Manager/Acting Front Office Manager | Al Gosaibi – Al Khobar, Saudi Arabia

Office Team Leader | Le Royal – Amman, Jordan

Front Desk Agent | Radisson SAS (Radisson Blu) – Amman, Jordan

Waiter / GSA | Intercontinental – Abu Dhabi, UAE

Education

Bachelor of Business in Hotel Management – Nixon University

Diploma in Sales Management and Marketing – Cambridge International College

Professional Training

Hospitality, Food & Beverage Exhibitions – ATM, UAE & Saudi Arabia

Stay Real/Guest Experience Champion – Holiday Inn, Jeddah, KSA

Yes I Can – Radisson Blu, Jordan

Selling with extra effort together – Intercontinental, Abu Dhabi, UAE

I Contact – Intercontinental, UAE

Customers come first – Intercontinental, Abu Dhabi, UAE

Habanos Orientation & Training – Intercontinental, UAE

Awards

Best luxury five-star hotel in 2014 – Narcissus Hotel.

Certificate of Appreciation – Concorde Hotel and Iraqi Delegation for effective management of operations during the Hajj season 1433.

Letter of Thanks – Corp Executive Hotel for outstanding performance in handling grievance resolution during the pre-opening stages of the hotel.

Certificate of Appreciation – Al Gosaibi (Saudi Arabia) for achieving front office goals in 2008 and 2009.

Certificate of Appreciation – Intercontinental (Abu Dhabi) on winning the Sheikh Khalifa Excellence Award 2004.

Bachelor of Business in Hotel Management – Nixon University ( correspondence learning program)

Diploma in Sales Management and Marketing – Cambridge International College