Zaina Nihad

Motivated and detail-oriented Business Administration student with a focus on Marketing. Passionate about digital marketing, branding, and customer engagement. Proven ability to collaborate in teams, solve problems creatively, and communicate effectively. Seeking entry-level opportunities to contribute to dynamic marketing or administrative teams.

Customer Service Representative at Anmar for Information Technology (2023-01 – 2023-12)

• Handled customer inquiries via phone, email, and live chat
• Delivered product and technical support, resolved client issues efficiently
• Escalated production-related concerns to internal teams for resolution
• Gathered and reported customer feedback for service improvement

Marketing & Teacher Assistant at Spark Minds International School (2024-01 – 2024-07)

• Assisted in classroom activities and lesson planning
• Created promotional materials including videos and digital content
• Provided one-on-one student support and designed educational resources
• Conducted market research on educational activities and trends

Marketing specialist and business developer trainee at Golden Jandalah project (2025-08 – Present)

• Executed B2B communication campaigns via phone, email, and WhatsApp Business while monitoring response and engagement rates.
• Prepared analytical, operational, and marketing performance reports to support management decision-making and strategic planning by developing marketing strategies and Go-To-Market and identifying its opportunities and competitive positioning for Golden Jandalah project.
• Conducted comprehensive market research, pricing strategies, revenue models, customer behavior, and market segmentation.
• Planned, supervised, and optimized advertising campaigns in coordination with the Media Buying company team and proposed advertising budgets and campaign structures to maximize return on investment (ROI).
• Managed and optimized Linktree and social media accounts, including content planning, scheduling, publishing, and performance tracking. monthly content calendars, and publishing schedules across social media platforms
• Created, wrote, reviewed, and edited marketing content, including social media posts, promotional materials, digital and website content, video scripts, captions, and campaign assets ensuring accuracy and alignment with business objectives, including seasonal content and promotion during seasons (Ramadan, Eid, Saudi National Day, and other marketing initiatives)
• Performed research on e-commerce trends, including Amazon Saudi Arabia and Noon Marketplace, and monitored industry developments and consumer behavior patterns.
• Conducted influencer research to support partnership opportunities.
• Researched Odoo services, applications, features, and pricing structures across Saudi Arabia to support market intelligence, business development initiatives, and service positioning.
• Analyzed competitors' digital presence by providing recommendations for continuous improvement and market differentiation.
• Coordinated with graphic designers, internal teams, and external stakeholders to develop marketing materials and ensure effective project execution and brand consistency.
• Reviewed user interface (UI) elements and documented recommendations to improve user experience and digital interactions.
• Prepared and updated legal and regulatory documents, including Privacy Policy, Terms & Conditions, and operational clauses related to gold custody and delivery.
• Trained on the Odoo ERP system and utilized artificial intelligence tools to enhance workflow efficiency for marketing analysis, documentation, and strategic planning.

Bachelor of Business Administration in Marketing Track – Arab Open University (2024-02)