Ahmed Assal

Service-obsessed operational leader with 20+ years of experience blending flawless technical operations (Hard FM & digital infrastructure) with genuine human care. Proven ability to lead multidisciplinary teams to create safe, welcoming, and inspiring workplace environments. Demonstrated history of conceptualizing and activating future workplace concepts and experiential spaces for global retail giants (including past consulting engagements with H&M and IKEA).

Calm under pressure and decisive in complexity, ensuring highly reliable daily operations, physical security, and seamless incident management. Brings a premium hospitality mindset to facility management, effectively overseeing Soft FM services, rigorous operational budgets, and high-stakes vendor relationships. Deeply committed to fostering an inclusive, collaborative shared service culture aligned with sustainable, experience-first solutions.

Co-founder & Operational Strategy Consultant at Vertex Motion Labs (2023-03 – Present)

• Oversee overarching operational strategies, risk management, and digital infrastructure for emerging tech initiatives, ensuring reliable daily execution and disciplined cost control.
• Excel at remaining calm under pressure and decisive in complexity, continuously optimizing processes, managing cross-functional teams, and holding internal operations to the highest standard of excellence.
• Act as a strategic partner to stakeholders, managing complex project forecasting, resource allocation, and strict KPI follow-ups to ensure operational budgets are respected and goals are met.

Co-founder & Head of Digital Operations at Augmentoria Inc. (2022-06 – Present)

• Lead multidisciplinary teams to design and execute robust digital platforms, building a shared service culture where every team member is focused on delivering a flawless end-user experience.
• Manage high-stakes vendor relationships and negotiate technology contracts, ensuring external partners adhere to the same high operational standards set internally.
• Communicate proactively with diverse stakeholders to maintain high trust and low uncertainty during phases of rapid growth and infrastructure changes.

Lead of Technical Operations & Digital Infrastructure (Real Estate) at Sightline Vision AB (2021-03 – 2024-01)

• Directed the daily operations and digital infrastructure for the Neo4 platform, ensuring highly reliable technical environments that supported premium real estate visualization services.
• Led, coached, and developed a diverse, multidisciplinary team of engineers, designers, and outsourced vendors, fostering a culture of genuine pride in service delivery.
• Managed confident incident management and operational reporting, troubleshooting technical disruptions quickly to ensure a seamless and reliable experience for clients and end-users.

Technology Strategy Advisor & Senior Consultant at Cybercom Group AB (2017-10 – 2020-10)

• Contributed heavily to future spatial concepts and physical space activation for major enterprise clients, including H&M and IKEA, merging physical retail environments with innovative digital infrastructure.
• Led large multidisciplinary teams (architects, UX designers, technical engineers) in the design and physical installation of interactive spatial concepts, maintaining a relentless focus on the visitor experience.
• Managed complex operations for high-profile physical installations (e.g., Microsoft Retail Days), overseeing hardware infrastructure, spatial logistics, and ensuring safe, compliant execution.
• Communicated seamlessly across all levels of the organization, building trust and aligning technical delivery with the client's overarching workplace and retail experience goals.

Co-founder, Managing Director & Head of Physical/Digital Installations at Vennovations & Vertex Technologies (2003 – 2015)

• Led physical and digital infrastructure operations for high-end experiential campaigns and events, bringing a strong hospitality mindset to ensure visitors felt welcomed, safe, and inspired.
• Owned full operational budgets (scaling to $4.5M in pipeline), featuring accurate forecasting, disciplined cost control, and rigorous management of international hardware/software vendors.
• Ensured reliable technical infrastructure operations (Hard FM adjacencies) across all physical installations, overseeing electrical/AV systems, interactive screens, and spatial setup.
• Managed Soft FM adjacencies including event logistics, team coordination, and on-site vendor management, delivering high-quality experiences with consistency and genuine care.

Master's Program in Machine Learning – KTH Royal Institute of Technology (2015-09)

Bachelor of Science in Computer Science – American University in Cairo (AUC) (1995-02 – 2003-02)