Allan Chew

Dynamic and results-oriented executive with over 30 years of experience driving business transformation, strategic growth, and operational excellence across the Asia Pacific region. Proven track record in scaling robotics and warehouse automation operations, spearheading digital transformation, and cultivating high-value enterprise partnerships. Expert in consultative selling, navigating complex stakeholder landscapes, aligning regional commercial strategies with global objectives, and building high-performing teams to deliver sustainable revenue growth in the industrial and technology sectors.

General Manager / APAC Sales Director (Consultant) - Locus Robotics / RoboTech - Asia Pacific

(2022-01 - 2026-12)

Leading Regional Commercial Growth Across Asia Pacific. Spearheaded regional commercial growth and enterprise account development across APAC.

• Spearheaded the revamp of the partnership ecosystem across APAC, EMEA, and US markets, enhancing collaboration with partners, distributors, and system integrators to drive sales growth.
• Developed and executed the APAC Go-to-Market strategy, securing deployments with major enterprise clients, including DHL and Louis Vuitton.
• Cultivated strategic partnerships generating a potential USD 10 million in revenue within the first year, enhancing the company's footprint in logistics automation.

Regional APAC Director - Balyo APAC - Asia Pacific

(2019-01 - 2022-12)

Building a Regional Equipment Business Across Asia Pacific. Built and scaled regional equipment business through strategic alignment.

• Revamped the partner ecosystem by identifying and onboarding strategic technology partners and system integrators, resulting in a streamlined sales process and improved market penetration.
• Managed diverse, geographically dispersed teams to implement innovative automation solutions, significantly improving customer satisfaction and operational efficiency.

General Manager / Director of Sales Operations (APAC) - Grey Orange - Asia Pacific & Europe

(2012-01 - 2019-12)

Building a High-Growth Regional Business Across Asia Pacific & Europe. Drove revenue growth and established market leadership in warehouse automation.

• Drove revenue growth by revitalizing the partnership strategy, establishing a robust network of distributors and integrators across APAC and EMEA, resulting in a $10M increase in new logo revenue.
• Successfully penetrated the Indonesian market by securing the first national Parcel Conveyor & Sortation System project ($2M).

General Manager / Director of Sales Operations (APAC & EMEA) - Genmark Automation - Asia Pacific & Europe

(2006-01 - 2012-12)

Expanding Equipment Business Across Asia Pacific. Expanded equipment business and secured major global accounts.

• Expanded equipment business by revamping the partnership ecosystem, growing revenue from $2M to $9M.
• Appointed as the first Asian Global Account Director for Infineon Technologies, overseeing worldwide operations and strategy.

General Manager / Director of Sales (APAC) - SUSS MicroTec - Asia Pacific

(1998-01 - 2005-12)

Building Regional Commercial Leadership Across Asia Pacific. Transformed Singapore operations into a profitable regional hub.

• Transformed Singapore operations into a profitable regional hub, driving annual revenue growth from $2.5M to $8M by implementing automation solutions tailored for semiconductor manufacturers.

Senior Business Unit Manager (Regional) - Delta Design - Asia Pacific

(1993-01 - 1997-12)

Building the Foundations of International Semiconductor Equipment Sales. Established foundations for international semiconductor equipment sales.

• Established foundations for international semiconductor equipment sales across key APAC hubs, laying the groundwork for future growth in the region.
• Secured multi-site enterprise deployments for DHL and Louis Vuitton across Australia, Singapore, Japan, and Korea.
• First Asian appointed as Global Account Director for Infineon Technologies at Delta Design.
• Awarded 'Top APAC Sales & Marketing Manager' (1999–2001).
• Executed a $2.5M record-setting 17m put-away VNA project in a Singapore government warehouse.
• Secured a $1.5M Tier-1 account (Bollore) as part of GTM strategic plan for reference sites.
• Secured a $3.8M major order from an Enterprise Furniture Retailer in Japan.

Master of Business Administration - MBA - Murdoch University