Arslan Arshed

Marketing leader with 8+ years directing strategy, integrated campaigns, brand positioning and growth, supported by 12+ years in broadcast media and content leadership. Lead planning through execution across multiple businesses, managing budgets, creative and marketing-technology teams while aligning marketing with sales, CRM follow-up and measurable commercial outcomes.

Head of Marketing at MRealtors / Mumtaz City (2022-02 – Present)

• Plan and lead integrated marketing strategy across residential, commercial and investment projects, covering positioning, campaign calendars, content, launch activity, lead generation and performance review.
• Oversee multi-brand marketing for Mumtaz City, Mumtaz Construction Company (MCC), Mumtaz Group of Companies, SA Holdings, SA Global and associated ventures, maintaining consistent positioning and delivery.
• Direct creative, video, social, performance and marketing-technology workflows, with ownership of budgets, vendor coordination, resource priorities and campaign execution.
• Run cross-platform acquisition across Meta, Google, LinkedIn, TikTok and Snapchat, using segmentation, testing, funnel analysis and ongoing optimisation.
• Partner with sales management supporting a 140-person sales operation, improving lead quality, CRM routing, response tracking and conversion accountability; coordinate outdoor marketing and investor events.

Director of Marketing & Operations at SA Digital Labs (2025-10 – Present)

• Define go-to-market plans, positioning and communication for software, SaaS and digital-product services; link marketing objectives to product launches and measurable customer acquisition.
• Lead cross-functional planning between business, creative and development teams, converting business priorities into campaign requirements, delivery timelines and performance reporting.

Project Lead – SEO & Website Growth Strategy at Green Tourism Pakistan (2025-09 – Present)

• Directed organic growth, technical SEO and content strategy; achieved top Google rankings for core category searches and strengthened organic discovery.

Director, Digital & Media Strategy at Global Peace Strategy Forum (2025-10 – 2026-09)

• Oversaw brand communication, digital platforms, content strategy and performance reporting, helping strengthen institutional visibility and stakeholder engagement.

Digital Media & Communications Specialist at Ministry of Defence (2020 – 2022)

• Supported public-sector digital communications, editorial planning, audience engagement and cross-platform content delivery.

Content Producer at HUM News (2018 – 2020)

Television Production Specialist at Dunya News (2015 – 2018)

Associate News Producer at BOL Network (2015 – 2015)

Head of Post Production at SAMAA TV (2010 – 2014)

Video Editor at AAJ News (2008 – 2010)

Assistant Director at Gold Bridge Media (2007 – 2008)

Graduation in Mass Communication – Virtual University of Pakistan (2009 – 2013)