Alvin Cheng
Operation Executive
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About
Results-oriented Senior Operations Executive with 13+ years of experience in sales reporting, marketing coordination, event management and operational management. Proven expertise in data analytics, database management, promotional logistics, and stakeholder engagement with Hollywood studios, regional leaders, and local cinema partners. Recognized for delivering high-profile premieres and talent tours, ensuring seamless execution and strong audience engagement.
Skilled in data analytics, Power BI visualization, CRM tools, and cross-functional collaboration. Loyal, detail-driven, and effective in supporting sales and marketing leaders to achieve measurable outcomes.
Experience
United International Pictures Pte. Ltd. – Senior Operations Executive | Sept 2012 – Feb 2026
Reporting into Sales Director
Key Contributions
- Compiled and reported daily/weekly box office sales to regional and U.S. headquarters, ensuring 100% accuracy across multiple reporting systems.
- Maintained internal databases, improving data integrity and reporting efficiency.
- Tracked and analyzed competitive release dates, holidays, and major events to support strategic release planning and market positioning.
- Coordinated logistics and distribution of promotional materials (trailers, posters, standees), ensuring on-time delivery.
- Liaised with exhibitors, studios, and partners for artwork approvals and placements, ensuring brand consistency across all cinema sites.
- Supported world premieres and talent tours (e.g., Jurassic World: Fallen Kingdom, Top Gun: Maverick, Transformers: Rise of the Beasts), managing on-ground logistics for events.
Reporting into Customer Care Department Supervisor
Key Contributions
- Supported partner queries across APAC (China, Taiwan, India, Australia, NZ).
- Assisted in explaining Volume Licensing agreements and processes.
- Monitored queries for accuracy, closing 95% of cases within SLA.
- Participated in process improvement projects to enhance partner satisfaction.
Reporting into Customer Service Team Leader
Key Contributions
- Handled inbound/outbound calls, achieving 90% customer satisfaction scores.
- Processed new service applications and coordinated site surveys/installations.
- Managed billing disputes and overdue payments.
Education
Management Development Institute of Singapore - Diploma in Marketing - 2010
