Business Head with 25 years of experience
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High-impact General Manager & Business Development Director with an MBA from IIM-A, India's top-ranked business school. Over 25 years of experience turning around underperforming territories and launching greenfield operations across 13+ countries. A strategic "builder", expert at translating complex consumer data into brand strategies for MNCs like Coca-Cola and Hasbro, with a proven track record of creating markets from scratch in emerging economies.
For the past 13 years, I have been heading a brand consultancy agency in Singapore, the Asia business of a Spanish entity, Relevance Marketing SL.
I started my career with Coca-Cola in Sales, followed by multiple stints across multiple geographies, in food and consumer goods. I also spearheaded the first overseas operation for NTUC in India. From sales, operations, and business development to starting businesses from scratch and managing end-to-end operations, I have had the privilege of being a part of most ends of the value chain.
My last 13 years have been even more exciting, as I shifted to the agency side, providing brand consultancy to MNC brands like Coca-Cola and Hasbro.
I hold an MBA from IIMA, India's top-ranked Business School, with a specialty in Marketing.
I also hold an Electrical Engineering degree (B.E) from IIEST Shibpur, the second oldest Engineering institute of India.