Andrew Tan
General Manager with over 18 years of international leadership experience
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About
A dynamic and commercially driven General Manager with over 18 years of international leadership experience spanning enterprise software, ERP, telecommunications, satellite communications, industrial technology, and digital transformation across Asia-Pacific. Proven ability to build new markets, lead cross-functional regional teams, formulate growth strategies, and consistently exceed revenue objectives. Having extensive experience engaging C-level executives, managing P&L, driving operational excellence, and executing complex enterprise sales cycles.
Completed
Master of Cybersecurity, combining executive business leadership with technical expertise in cybersecurity, AI, cloud technologies, data analytics, and digital transformation. Recognised for building high-performing teams, developing strategic partnerships, and delivering sustainable business growth in highly competitive markets.
Experience
General Manager at Ambient Business Solutions Pte Ltd (2023-07 – Present)
Lead the overall business strategy and operations for NetSuite Cloud ERP across the Asia-Pacific region.
- Developed and executed regional go-to-market strategies across multiple industries including Ship Management, Manufacturing, Logistics, FMCG and Food & Beverage.
- Built a customer network exceeding 50 enterprise clients throughout APAC.
- Managed full enterprise sales lifecycle from lead generation through solution design, commercial negotiations and implementation.
- Engaged C-level executives to position Oracle NetSuite ERP transformation initiatives.
- Directed a project delivery team of up to 10 consultants located in India.
- Oversaw regional budgeting, operational planning and financial management.
- Improved operational efficiency through enhanced project governance and resource allocation.
- Consistently achieved and exceeded annual revenue targets.
Regional Sales Manager at Satcom Global Pte Ltd (2021-09 – 2023-07)
Responsible for regional business development for maritime satellite communication solutions.
- Built an annual sales pipeline exceeding US$1 million through strategic channel partnerships.
- Developed market expansion strategies for Taiwan and Vietnam.
- Established long-term relationships with maritime channel partners across Asia.
- Managed complete enterprise sales cycle in collaboration with UK headquarters.
Global Sales Manager at Mercantile Pacific Pte Ltd (2020-09 – 2021-08)
Managed international sales operations for Apple devices and technology components.
- Generated USD 2.2 million in annual revenue.
- Managed both Hunter and Farmer sales strategies.
- Expanded international customer base across APAC.
- Negotiated commercial agreements with distributors and enterprise customers.
Data Scientist at Metis Singapore (2020-06 – 2020-08)
- Machine Learning
- Predictive Analytics
- Recommendation Systems
- Business Intelligence
Regional Sales Manager at Sercel Singapore (2015-12 – 2020-05)
Managed regional business development across eight Asia-Pacific countries for geophysical equipment and technology solutions.
- Consistently achieved USD 1 million annual sales targets for four consecutive years.
- Managed distributor network across APAC.
- Coordinated logistics, compliance and customer support with France headquarters.
- Developed strategic relationships with major oil & gas companies.
Deputy Manager at Sumitomo Corporation Asia & Oceania Pte Ltd (2007-12 – 2016-01)
Led regional sales and business development activities throughout Southeast Asia.
- Managed annual sales portfolio exceeding USD 20 million.
- Led a regional sales team of four professionals.
- Managed strategic accounts including Shell, ExxonMobil and PETRONAS.
- Negotiated major commercial agreements and supply contracts.
- Expanded market share across Southeast Asia.
Field Engineer at RigNet Pte Ltd (2005-10 – 2007-11)
Installed and supported VSAT communication systems throughout Asia and Africa.
- Delivered technical implementation and customer support for offshore communication projects.
Radar Communication Specialist at Republic of Singapore Air Force (1997-10 – 2005-09)
Maintained mission-critical F-16 radar communication and targeting systems.
- Performed maintenance on advanced radar, laser and communication technologies.
- Supported operational readiness for air defence missions.
Education
Master of Cybersecurity in Cybersecurity – Coventry University, United Kingdom (2026)
Master of Business Administration in Business Administration – Coventry University, United Kingdom (2025)
Data Science Professional Bootcamp in Data Science – Metis Singapore (2021)
Bachelor of Business in Business – Monash University (2008)
Diploma in Telecommunications in Telecommunications – Temasek Polytechnic (1998)
