Account Director - Publicis Groupe - KL
(2024-02 - 2024-11)
Client Industry: Food FMCG
- Served as primary senior partner for top-tier multi-million dollar FMCG portfolios, ensuring all creative and strategic work stayed strictly aligned with the client's core brand vision.
- Coordinated internal cross-functional expert teams to design and execute complex integrated campaigns, successfully elevating baseline client satisfaction scores.
- Acted as the daily point of contact to navigate business briefs and build long-term commercial trust.
Brand Director - MBCS IPG Mediabrands - KL
(2023-01 - 2023-10)
Client Industry: Oil & Gas / Sustainability
- Nurtured critical client relationships, leading account health conversations and serving as a strategic advisor for corporate sustainability portfolios.
- Guided creative production teams to keep marketing deliverables aligned with commercial parameters.
- Managed account lifecycles, driving contract updates and scoping discussions on portfolio revenue.
Account Director - Tag Worldwide - KL
(2020-02 - 2022-07)
Client Industry: Retail, Health & Beauty, Electrical Infrastructure
- Owned senior client relationships, focusing on transparent communication and account retention.
- Partnered closely with regional hubs in Thailand, India, and Australia to successfully pitch for and secure a massive global production project from the EMEA region.
- Unified multi-market stakeholders around the client's distinct culture and timeline demands.
Associate Account Director - MRM McCann - Beijing
(2016-08 - 2018-05)
Client Industry: Global IT / High-Tech Semiconductors
- Managed high-stakes B2B/B2C tech portfolios, serving as the trusted cultural and operational bridge between Mainland China, APAC, and the US enterprise divisions.
- Advised US divisions during pitches by providing deep, localized insights into regional market nuances.
- Monitored progress for digital projects, including AEM Websites, SCRM, and video production.
- Mentored AEs, SAEs and interns, creating an inclusive, high-performance team culture.
Sr. Account Manager / Project Manager - Ogilvy One Worldwide - KL
(2015-03 - 2016-07)
Client Industry: FMCG & Real Estate Property
- Co-managed the development and strategy of a multi-brand Social CRM website from concept to launch.
- Collaborated closely with technical developers to align CRM data plans with technical specifications.
- Handled client accounts independently, delivering all project timelines, costing, and assets on schedule.
Sr. Account Manager / Project Manager - McCann Erickson - KL
(2014-01 - 2014-12)
- Coordinated full campaign lifecycles (timeline, costing, analytics) Oil & Gas and Telco portfolios
Account Manager - Splash Interactive - KL
(2012-01 - 2013-12)
- Directed cross-functional teams to develop a corporate hotel booking engine within a one-week sprint.
Account Executive - Agenda Solutions & Ogilvy One - KL
(2009-01 - 2011-12)
- Managed day-to-day client briefs, cost estimates and critical-path delivery timelines.
Brand Ambassador - GMR Marketing, LLC - NYC
(2007-01 - 2007-12)
Bank of America Project
- Exceeded local outreach and community engagement targets for new branch launches, winning the "Top Team Performance" award in the NYC region.
Corporate Brand Ambassador - Ito-En North America Inc. - NYC
(2007-01 - 2007-12)
- Coordinated high-volume tasting events and strategic product placement for corporate clients across Manhattan.
Tax Document Collator - KPMG LLP - NYC
(2007-01 - 2007-12)
- Organized and verified high-volume tax documentation for major Japanese enterprise clients.
Internship Sales Leader - Varsity Company International, LLC
(2004-01 - 2005-12)
- Logged 80-hour weeks in direct sales; recruited and trained 3 interns. Won President's Club and Top 30 National Rookie Award.
