Cassei Lee

For the past 11 years, I've been turning briefs into ideas that people can actually feel. Whether it's a social campaign, a digital experience, a brand world or a physical activation, I'm most interested in finding the human insight that makes the work resonate.

My background started in production, so I've always enjoyed getting my hands dirty, from shaping the big idea and creative direction to styling a shoot, building scalable design systems, or figuring out how to make things happen when time (or props) are against us.

I've been lucky to work with brands like UOB, Bumble, Shiseido, Disney+, Evian and Singapore Kindness Movement, creating work across APAC that lives across social, digital and real-world experiences.

Outside of work, you'll probably find me hosting dinner parties, hunting for design inspiration, or convincing my houseplants to survive another week. I'm always curious, always making, and always looking for the next idea worth bringing to life.

Projects that i worked on: UOB, Bumble, Shiseido, Disney+, Evian and Singapore Kindness Movement