Catherine Leck

I am proficient in Adobe Photoshop, Illustrator, InDesign, Premiere Pro, Figma and Capcut. I am well-versed in branding, graphic design and web design and am an effective communicator; able to conceptualise creatively and explain my design choices. I am experienced in Wordpress, EDM, and am able to do basic HTML coding. I have over 15 years of experience both on agency and client side. I am looking for freelance opportunities currently.

Design & Marketing Manager

HERA Bathroom Pte Ltd

1 Nov 2021 - 15 Dec 2022

• Design product catalogue brochures, ad-hoc creative assets like red packets, company mascot, etc
• Conceptualise and produce informative video contents for social media (IG, FB, YouTube, LinkedIn)
• Revamp and design HERA Bathroom’s E-commerce website
• Key liaison for engaging social media influencers
• Key liaison for company roadshows
• Develop digital marketing strategies, allocate and manage marketing budget on Google Adwords and ad buy on FB & IG

Corporate Communications Manager

Metropolitan YMCA Singapore

19 June 2018 - 27 Aug 2021

• Ensure brand consistency in all communications
• Design and produce monthly EDM
• Conceptualise, film and produce testimony videos, inter-department videos, and fundraising videos
• Conceptualise and design monthly promotional poster for MYMA’s F&B arm
• Conceptualise and design MYMCA’s annual report
• Design and produce MY World’s corporate website

Creative Designer

Nantong Stalford International School (China)

Aug 2015 - 24 June 2017

• Design and brand NSIS and its subsidiary, NSIS International Pre School
• Write the art curriculum for entire school of students age range from 5 to 16 with accordance to the International Baccalaureate® curriculum requirements
• Conceptualise, film and produce marketing videos
• Conceptualise and design marketing brochures
• Training students to use Adobe’s products under their digital design co-curriculum activity

Freelance Designer

2009 - 2015

• Branding, Graphic Design, Web Design
• Built Erdinger Singapore’s social media presence from ground up (Twitter & Facebook, 2010 - 2013)

Creative Director

2008 - 2009

• In charge of conceptualising and designing all branding projects and web projects

Visual Designer

Visual Studio Singapore Pte Ltd

2007 - 2008

• Design large format prints for events
• Design 3D event space with 3D Studio Max

Interactive Designer

Yolk Pte Ltd (later on, part of Grey Group)

2006 - 2007

• Branding
• Web design
• Digital illustrations for interactive applications

Diploma in Digital Media Design (specialising in Interactive Media Design)

• Nanyang Polytechnic
• Class of 2006