Jacelynn Yu

Jacelynn is a second-year Business Analytics undergraduate at Nanyang Technological University (NTU), bringing both independence and collaborative spirit to her academic and professional pursuits. Her background in events management has cultivated a versatile skill set spanning marketing, creative design, project management, and audiovisual technology.

Driven by a passion for creative work, she has developed proficiency in graphic design and video editing, mastering Adobe Illustrator, Photoshop, and Premiere Pro while continuing to explore the broader Creative Suite. This passion has naturally led her to marketing internships, where she designs compelling visuals and leverages data analytics to optimise campaign performance. Her experience includes collaborating with marketing teams for large-scale trade events, creating freelance designs for NTU's Exchange Department, and contributing to university-run initiatives.

Jacelynn's goal is to bridge the gap between creativity and analytics, offering integrated marketing solutions that combine technical insight with creative execution to deliver comprehensive, data-driven campaigns.

Here's a refined version of your experience:

I am currently a Part-Time Marketing Intern at Saltify, a local startup, where I manage their social media campaigns and design marketing collateral. Simultaneously, I work as a freelance designer for Nanyang Technological University's (NTU) Global Education Mobility Department, creating promotional materials including t-shirts and keychains for their exchange programs.

I further strengthened my digital marketing expertise through an internship at Techfin Consulting, where I assisted in running ad campaigns and designed data-driven visuals that boosted campaign engagement using analytics insights.

Prior to this, I interned at Constellar Exhibitions' Marketing Department and was subsequently converted to a Part-Time Marketing Assistant. There, I collaborated cross-functionally to execute marketing efforts for large-scale trade events with over 15,000 attendees, focusing on increasing conversions through event sign-ups.

I also gained valuable customer service experience working as a Retail Assistant at KLARRA and UNIQLO Pte Ltd.

I am currently a Year 2 Business Undergraduate at Nanyang Technological University (NTU), and a proud graduate of Singapore Polytechnic's Diploma of Events and Project Management.