Ching Ling Ng

Consumer-Centric Innovation Strategist

Talent

SingaporeMember since June 13, 2026

Open innovation frameworksPipeline managementIdeation to commercialisationROI assessmentJourney mappingFuture forecastingAgency engagementPartnership developmentMulti-stakeholder facilitationAI eye-trackingBayesian networksConjoint analysisMaxDiffBehavioural scienceMarket ResearchQualitative ResearcherUx ResearcherUser Experience DesignWorkshop Facilitation

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Open innovation frameworksPipeline managementIdeation to commercialisationROI assessmentJourney mapping

About

Innovation and consumer insights strategist with 15+ years operating at the intersection of consumer intelligence, open innovation, and commercial strategy. Practised in designing and facilitating open innovation frameworks, mapping multi-stakeholder ecosystems, and building pipelines from ideation to funded, market-ready concepts. Comfortable engaging C-suite, supplier networks, start-ups, and agency partners in the same room.

APAC operator: bilingual English/Mandarin, 15+ years across China, Singapore, and Southeast Asia.

Experience

Innovation Strategy Consultant & at Independent Singapore (2024 – Present)

Strategic advisory across consumer brands, travel retail, and PE-backed ventures in APAC.

Head of China at PRS In Vivo Group (Behavioural Science) (2021-07 – 2023-12)

Led Greater China P&L for global behavioural science consultancy. Deployed advanced mixed-methods — AI eye-tracking, Bayesian networks, conjoint analysis — across automotive, FMCG, and luxury to map and optimise consumer adoption journeys.

Founding Director at SpringPillar / Labbrand Group (2018-11 – 2021-06)

Built innovation strategy practice from inception. Anchored by 5-year Porsche China engagement (retail, innovation pipeline, Gen Z) and Unilever open innovation framework. Designed proprietary immersive sprint methodology adopted across APAC client portfolio.

Assistant Vice President- Consumer Insights & Analytics, MediaCorp, Singapore (2017-09 - 2018-11

Research Director at Labbrand Shanghai (2015-01 – 2017-07)

Automotive and tech portfolio: Audi (customer journey mapping, segmentation, digital services), Airbnb China (platform adoption strategy), Alibaba Fliggy (rebrand risk and behavioural testing). Also: Ermenegildo Zegna, Etro.

Senior Roles at Kantar Added Value, CSpace, Sport+Markt, Discovery (2004-01 – 2015-12)

15+ years of consumer intelligence, innovation research, and stakeholder engagement across automotive, FMCG, tech, and media. Early foundation in live production and audience experience design.