Chong Edmund

Boutique Manager

SingaporeMember since August 1, 2025

Watch Product KnowledgeCustomer Service

About

Kabinet Prive is a boutique dealing and specialised in Hermes bags (brand new) exotic skins – Himalayan, crocodile, porocus and ostrich skin. We also deal with resale of high end swiss watches mainly in 3 brands – Patek Phillipe, Richard Mille and Rolex. CEO/founder is a Malaysian Dato Sri fully based in Kualar Lumpur Malaysia.

Fully in charge of the daily operations, sales of Singapore and report directly to the CEO. Head a sales team of 1 supervisor and 2 sales staffs. Fully in charge of boutique buying and stocking of Hermes bags and watches.

Experience

Boutique Manager - Kabinet Prive Mandarin Gallery - Singapore

(2019-12 - 2025-08)

Fully in charge of daily operations of boutique and company
Manage monthly sales meeting with sales staff
Manager boutique monthly, quarterly, yearly sales forecasts and targets for individual sales staffs
Train and coach sales team in watch and bag product knowledge
Manager boutique profitablilty and sales based on company objectives

Watch Trader and Reseller - Freelance

(2017-01 - 2019)

As in the swiss watch industry for 24 years, had amassed a huge group of watch collectors and connoisseurs. Act as a middle man to assist clients to sell their watches. Worked closely with 3 reputable Swiss watch parallel importer and Reseller Companies (2 in Singapore, 1 in Malaysia and 1 in HongKong). Regularly they sent highly collectible timepieces to offer to regular clients for sales.

Boutique Manager - Zenith MBS boutique Singapore – LVMH WATCH AND JEWELLERY SINGAPORE - Singapore

(2015-05 - 2017-01)

Was head hunted by Zenith brand director Mr. Hugo Escude to join the brand.

Oversees daily operation of boutique
Report directly to Brand director Singapore
Manage daily boutique meeting and monthly meeting with brand director and team
Manage sales forecast (quarterly and yearly, boutique inventory and sales person individual sales target
Train/coach staff in watch product knowledge, sales tactics and customers' complaints
Maintain consistent and high level of cleanliness in boutique
Responsible for boutique profitability in accordance with management's requirements
Establish and maintain excellent relationship with clients

Boutique Manager - Cortina Watch Pte Ltd - Singapore

(2002-06 - 2015-01)

Responsible for smooth operation of boutique
Supervise/train/coach staff to meet the turnover targets set up by management. Train/impart watch product knowledge to sales staff as product knowledge is most vital to today savvy and well informed affluent clientele
Ensure superior level of customer service is given at all times
Resolve customer issues/after sales service/complaints in an efficient and professional manner
Maintain consistent, uncompromising high standards of cleanliness, presentation and customer service
Responsible for manpower planning, conducting of daily boutique meeting and assignment of job roles for each staff
Responsible for sales forecast (quarterly/yearly), boutique inventory budget, individual brand budget
Responsible for boutique profitability in accordance with management's requirements
Represent boutique for annual SIHH and Basel Fair
Establish and maintain excellent relationship with clients and suppliers
Liaise and work closely with watch agents in ensuring inventory of individual is adequate

Senior Supervisor - Sincere Watch Ltd

(1990 - 1999)