Chong Edmund

Kabinet Prive is a boutique dealing and specialised in Hermes bags (brand new) exotic skins – Himalayan, crocodile, porocus and ostrich skin. We also deal with resale of high end swiss watches mainly in 3 brands – Patek Phillipe, Richard Mille and Rolex. CEO/founder is a Malaysian Dato Sri fully based in Kualar Lumpur Malaysia.

Fully in charge of the daily operations, sales of Singapore and report directly to the CEO. Head a sales team of 1 supervisor and 2 sales staffs. Fully in charge of boutique buying and stocking of Hermes bags and watches.

Boutique Manager - Kabinet Prive Mandarin Gallery - Singapore

(2019-12 - 2025-08)

Kabinet Prive is a boutique dealing and specialised in Hermes bags (brand new) exotic skins – Himalayan, crocodile, porocus and ostrich skin. We also deal with resale of high end swiss watches mainly in 3 brands – Patek Phillipe, Richard Mille and Rolex. CEO/founder is a Malaysian Dato Sri fully based in Kualar Lumpur Malaysia.

Fully in charge of the daily operations, sales of Singapore and report directly to the CEO. Head a sales team of 1 supervisor and 2 sales staffs. Fully in charge of boutique buying and stocking of Hermes bags and watches.

• Fully in charge of daily operations of boutique and company
• Manage monthly sales meeting with sales staff
• Manager boutique monthly, quarterly, yearly sales forecasts and targets for individual sales staffs
• Train and coach sales team in watch and bag product knowledge
• Manager boutique profitablilty and sales based on company objectives

Watch Trader and Reseller - Freelance

(2017-01 - 2019)

As in the swiss watch industry for 24 years, had amassed a huge group of watch collectors and connoisseurs. Act as a middle man to assist clients to sell their watches. Worked closely with 3 reputable Swiss watch parallel importer and Reseller Companies (2 in Singapore, 1 in Malaysia and 1 in HongKong). Regularly they sent highly collectible timepieces to offer to regular clients for sales.

Boutique Manager - Zenith MBS boutique Singapore – LVMH WATCH AND JEWELLERY SINGAPORE - Singapore

(2015-05 - 2017-01)

Was head hunted by Zenith brand director Mr. Hugo Escude to join the brand.

• Oversees daily operation of boutique
• Report directly to Brand director Singapore
• Manage daily boutique meeting and monthly meeting with brand director and team
• Manage sales forecast (quarterly and yearly, boutique inventory and sales person individual sales target
• Train/coach staff in watch product knowledge, sales tactics and customers' complaints
• Maintain consistent and high level of cleanliness in boutique
• Responsible for boutique profitability in accordance with management's requirements
• Establish and maintain excellent relationship with clients

Boutique Manager - Cortina Watch Pte Ltd - Singapore

(2002-06 - 2015-01)

• Responsible for smooth operation of boutique
• Supervise/train/coach staff to meet the turnover targets set up by management. Train/impart watch product knowledge to sales staff as product knowledge is most vital to today savvy and well informed affluent clientele
• Ensure superior level of customer service is given at all times
• Resolve customer issues/after sales service/complaints in an efficient and professional manner
• Maintain consistent, uncompromising high standards of cleanliness, presentation and customer service
• Responsible for manpower planning, conducting of daily boutique meeting and assignment of job roles for each staff
• Responsible for sales forecast (quarterly/yearly), boutique inventory budget, individual brand budget
• Responsible for boutique profitability in accordance with management's requirements
• Represent boutique for annual SIHH and Basel Fair
• Establish and maintain excellent relationship with clients and suppliers
• Liaise and work closely with watch agents in ensuring inventory of individual is adequate

Senior Supervisor - Sincere Watch Ltd

(1990 - 1999)

• Assist boutique manager in daily boutique operations
• Providing outstanding customer service
• Coach/train staff in watch product knowledge and sales tactics/negotiations
• Ensure boutique cleanliness and display props change
• Achieving sales objectives set up by management

Accounting - Clementi Institute of Commerce (1986 - 1988)

GCE O Level - Whitley Secondary School (1983 - 1986)