Regional Senior Marketing Executive
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A driven and result-oriented marketer with 4 years of communications and integrated marketing experience, including media planning, creative production, event management, and traditional and digital marketing
Country management across 3 major markets in the region, including Taiwan, Hong Kong and China. Coordinate and support the localized marketing efforts in line with the regional strategy to deliver sales objectives.Monitor and review countries’ ATL and BTL monthly media plans in a full-funnel marketing strategies from top-to-bottom integration. Overall management of countries’ A&P and budget planning, including monitoring country’s sales activities, understanding competitive media landscape and driving product campaigns.
Provide insights and propose countermeasures to achieve maximum ROI for the marketing campaigns, share best practices across the region whenever applicable.
Studied Bachelor Degree (Hons) in English Education.
