Danielle Platt

I'm a passionate cross-disciplinary leader with a proven track record in driving positive change across diverse political, nonprofit, and private sectors over the past 6 years. A strategic advocate for equity, I've cultivated partnerships, managed impactful communications campaigns, and leveraged community networks to advance social, environmental, and educational initiatives.

GMMB

Digital Media Planner Dec ‘21 – Dec ‘22

• Developed strategic plans for media purchases for the 2022 election campaigns of multiple winning gubernatorial, congressional, and state representatives through consumer research, social conversation and analysis, and knowledge of industry trends
• Managed media buys for 20 political campaigns across social media, CTV, and political news media publication partners with campaign budgets ranging in budget size from $10K to $2.7M, coordinating efforts between campaign managers, media buyers, advertising operations, and creative teams to deliver cohesive and impactful messaging

Co-Founder, SAE Dec ‘19 – Aug-’21

• Co-conceived the innovative idea of Hope.xyz, identifying the need for a narrative building platform that empowers marginalized communities to share their lived experiences and fosters heightened community engagement with local issues.
• Led the sales team in identifying and targeting prospective NGOs, Associations, and Foundations, resulting in expansion of our client base and market reach to 30 client organizations at the end of year 1 operations 
• Collaborated closely with 10 client groups to understand their unique needs, tailoring platform and marketing solutions that effectively addressed their narrative-building and community engagement objectives

• Increased participation of underrepresented communities by 35% through targeted equity-focused outreach campaigns by forming relationships with 25 different community organizations, expanding increased adoption of rebates among marginalized populations
• Orchestrated 60 successful community and vehicle dealership events statewide, with an average attendance of 300 community participants per event, effectively educating over 18,000 Californians about CVRP incentives and zero-emission vehicle options.
• Developed multilingual communication strategies in collaboration with community partners, leading to a 50% increase in outreach effectiveness within non-English-speaking communities and ensuring equitable access to program information.

Political Team Lead, Feb ‘19 – Dec ‘21

• Managed a team of 50 volunteers, orchestrating successful political campaigns that resulted in a 25% increase in volunteer engagement and a 15% rise in consistent participation over a six-month period.
• Coordinated and executed 10 high-impact political events, with an average attendance of 150 participants each, raising public awareness and driving engagement on climate action and both National and State level Green New Deal policies 
• Successfully lobbied representatives on 5 separate key climate-related bills in 2022 and 2021, resulting in the inclusion of crucial provisions in 4 bills and the introduction of an additional bill that aligned with Sunrise Movement's goals, including oil drilling setback protections and new emissions reduction standards

• Increased program participation by 50% within one year, successfully enrolling 30 new businesses in the Green Business Program, contributing to the reduction of carbon emissions and promoting sustainable practices.
• Conserved 200 tons of carbon emissions through the retrofitting of lighting systems and optimization waste management systems in 20 participating businesses, resulting in a 15% reduction in energy consumption 
• Arranged the implementation of water fixture upgrades in 15 businesses, achieving an average water usage reduction of 25% per participant, contributing to water conservation efforts

Chapman University

Bachelor of Science  in Environmental Science and Policy | Minor in Public Policy