Debbie Sim

I am Debbie Sim , a penultimate undergraduate from Singapore Management University (SMU) with a specialisation in Marketing Analytics. I enjoy problem-solving and having to exercise my critical thinking skills. Often described as an extroverted and a conscientious individual, I take pride in my everyday tasks and is highly valued as an effective communicator and a team player.

Business Development Intern (Fashion) at Shopee 2023 Jan – 2023 Apr

• Relationship management with key sellers; pitched about spike days campaign plans and provided personalised recommendations based on sellers' business model 
• Assisted with microsite collections for campaigns using self-served tools (e.g. datasuite) as part of the category's strategy to drive revenue through ease of browsing
• Conducted quantitative and qualitative research to provide sellers with insights on the latest fashion trends

• Provided data-driven insights and recommendations using Google Analytics
• Assisted in the execution of promotions and content setup via web and app for Fairprice Online
• Worked with multiple stakeholders from different business units for smooth execution of campaigns

• Spearheaded key campaigns (includes following up with agencies on deliverables and clearing assets with Editorial team)
• Creation of marketing assets (e.g. Copywriting of eDM/banners/ SMS)
• Key support for self-serve tools (e.g. IBM Cloud, Backoffice) 

Singapore Management University (SMU) Bachelor of Business Managements with High Merit 2020 Aug - Present

•  cGPA of 3.34/4.00
• Specialized in Marketing Analytics 
• Semi-finalist of Lazada Case Competition 2021