360° Digital Marketing Strategy and Execution
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With almost a decade of B2B and B2C marketing experience combined with my project management, client consulting, and communications skillsets, I craft smart 360-degree marketing plans and make them work, helping brands stand out and thrive in the ever-changing digital landscape.
I am a highly experienced marketing and communications professional with a proven track record of success in diverse roles. At Microsoft, I spearheaded a customer storytelling initiative in Asia that generated 7 million views for 6 feature stories. I expanded story channels by 87%, experimented with visual storytelling, and executed high-impact CEO visit social campaigns.
Manager at the German European School Singapore, I repositioned the brand, led UX research, and drove successful video campaigns for brand trust and lead generation. As a Creative Strategist, I achieved substantial social media growth, led lead-gen campaigns, and revitalized the brand through creative concepts. During my stint as a Digital Learning Strategist, I excelled in client management, designing tailored digital learning solutions across diverse industries.
Bachelor of Arts, European Studies | National University of Singapore | 2015
Certificate in Data Science & Analytics for Strategic Decisions | Singapore Management Uni | 2023
Post Diploma Certificate in Digital Design,UX Design | Temasek Polytechnic | 2018
Post Diploma Certificate in Advertising Communication, Social Media | Temasek Polytechnic | 2018
