Efrina Heny

9+ years of progressive retail leadership across fast-fashion, lifestyle, beauty & F&B sectors. Consistent track record of exceeding quarterly performance benchmarks, earning multiple promotions. Evolved from specialized cash & stock operations to leading large-scale departments and sections.

Expert in merging data-driven inventory strategies with visual merchandising to engineer premium shopping experiences. Proven ability to master complex operational challenges with speed and precision.

Section Operation Manager - OH!SOME

(2026-02)

Leading high-performance teams to optimize inventory flow, elevate customer experience, and execute data-driven floor strategies

• Empowering Teams: Managed a large-scale retail section, focused on staff development, training, and retention to maintain a motivated and knowledgeable workforce
• Customer-Centric Operations: Engineered a premium shopping experience by ensuring visual merchandising excellence and rapid response to customer trends
• Bridge Leadership: Acted as a liaison between floor staff and upper management to implement regional strategies and operational updates effectively
• Operational Integrity: Managed complex scheduling, inventory audits, and safety compliance to ensure a safe and efficient workplace

Senior Stockroom Responsible - OH!SOME

(2025-10 - 2026-02)

Directed inventory and warehouse operations to maximize stock accuracy, storage efficiency, and floor availability

• Inventory Oversight: Managed the full inventory lifecycle — goods receiving, storage, and dispatching to the sales floor
• Goods Receiving: Conducted meticulous quality control (QC) and quantity verification of all incoming shipments, ensuring accurate system data entry
• Warehouse Organization: Designed and maintained an efficient stockroom layout using FIFO, reducing stock retrieval time for the sales team
• Stock Opname (SO): Led and executed accurate daily/weekly/monthly physical stock count procedures
• Reporting: Generated weekly/monthly reports on stock movement, min/max stock levels, and slow-moving item analysis for management review

Senior Cash Office Responsible - OH!SOME

(2024-11 - 2025-10)

Managed end-to-end store liquidity, treasury reconciliation, and comprehensive expense administration

• Managed daily cash flow and reconciliation for a high-traffic retail location
• Processed store-level accounts payable including utilities, maintenance, and operational bills
• Facilitated petty cash reimbursements; maintained precise digital and physical ledgers
• Enforced strict financial protocols and loss prevention measures within the cash office to uphold fiscal integrity
• Served as lead auditor for all store-level financial transactions to ensure full corporate compliance

Department Manager - KKV Indonesia

(2023-11 - 2024-11)

Drove operational excellence and visual storytelling across Beauty, Skincare, and F&B departments

• Multi-Category Leadership: Directed daily operations for high-traffic departments — Beauty, Skincare, Personal Care, and F&B — across thousands of SKUs
• Visual Merchandising: Executed KKV's 'lifestyle gallery' aesthetic to drive foot traffic and enhance the customer discovery journey
• Inventory & Trend Management: Oversaw stock replenishment and shelf-life monitoring for FMCG and perishable food items
• Sales Growth: Analyzed category performance data to optimize product placement and promotional strategies, consistently meeting monthly revenue targets
• Quality Control & Compliance: Enforced hygiene and safety standards for F&B while managing tester standards for Beauty and Skincare
• Team Development: Led specialized floor associates with product knowledge training to enable expert-level customer consultations
• Loss Prevention: Implemented rigorous inventory audit protocols to minimize shrinkage and maintain 100% stock accuracy

Assistant Department Manager - KKV Indonesia

(2021-10 - 2023-11)

Directed floor operations across Beauty, Skincare, Personal Care, and F&B departments

• Supervised and mentored a team of 10+ associates to consistently deliver 5-star customer service
• Oversaw complex inventory cycles including warehouse-to-shelf logistics and quality control for perishable goods
• Ensured 100% compliance with corporate SOPs, hygiene regulations, and visual merchandising standards
• Collaborated with the Department Manager to achieve monthly sales targets through strategic product placement and real-time floor adjustments
• Managed transitions between seasonal promotions and new product launches to keep F&B and Beauty sections fully stocked and trend-aligned

Store Supervisor - MAP (Rubi)

(2019-09 - 2021-10)

Led high-energy teams and optimized inventory in the fast-fashion footwear sector

• Operational Oversight: Managed daily store activities to ensure 100% compliance with MAP's global retail standards and SOPs
• Team Leadership: Led and coached a high-performing team of sales associates with focus on product knowledge and service excellence
• Inventory Control: Directed stockroom operations and inventory replenishment to ensure maximum product availability in footwear and accessories
• Visual Standards: Collaborated with visual merchandising teams to execute trend-focused floor sets aligned with Rubi's brand identity
• Performance Analysis: Monitored daily sales data to identify trends and pivot floor strategies for high-demand collections

Public Relations Executive - Start Friday

(2017-04 - 2018-11)

Managed large-scale brand initiatives across Indonesia with strategic PR and consultancy

• Strategic Brand Management: Spearheaded end-to-end branding initiatives and publicity campaigns to enhance market presence for a diverse client portfolio
• Corporate Communication: Authored high-impact press releases, feature articles, and comprehensive company profiles tailored to brand identity
• Event & Client Coordination: Orchestrated special events and strategic publicity plans while maintaining seamless stakeholder communication
• Reputation Management: Proactively maintained positive public profiles, implementing strategies to maximize favorable coverage and mitigate negative publicity
• Audience Research: Conducted in-depth demographic and retail preference analysis to align PR strategies with target consumer behavior

Master of Science - Sociology (Communication Sociology) - Universitas Muhammadiyah Malang (2016 - 2019)

Bachelor of Communication Science - Public Relations - Universitas Muhammadiyah Malang (2015)