Grace Gumala

I'm Grace Gumala, a creative lead with 12+ years of experience in advertising, design, and branding. My expertise includes integrated advertising campaign development for FMCG and healthcare brands. With diverse background in big agency creativity and small agency practical designs, I thrive in end-to-end marketing processes.

During the past 8 years, I have had the privilege of working with prominent advertising agencies such as JWT, TBWA, Saatchi, and Publicis Groupe. In these roles, I played a vital role in bringing regional campaigns to life for esteemed brands like GSK (Panadol, Voltaren, Polident, Paradontax), Friso, and Abbott (Similac and Pediasure). My responsibilities have spanned the development of TVCs, social media campaigns, print ads, and various communication materials to support integrated campaigns.

Currently, I hold the position of Creative Lead at 24 Inc, a boutique agency where I manage a small team of designers and video editors. Our collaborative efforts with brands like P&G, Abbott, and Reckitt have been instrumental in supporting both their in-house and consumer communications.

I've gained a Bachelors (Honours) degree in Design Communications, with major in Advertising Design