Hellen Lai

Results-driven data management professional with 10 years background in driving digital transformation. Experienced in implementing data strategies and frameworks to ensure compliance and regulatory standards while leveraging intelligent automation, data analytics, and process improvements. Proven track record in regional data governance, leading daily operations, and driving data quality enhancements. Collaborative and influential communicator, adept at building strong relationships and prioritizing initiatives in a fast-paced, matrix environment.

Head of Data 

Glints.com

• Collaborated with leadership across various departments as a strategic business partner. included weekly business review reports, data-driven lead generation, AI-driven virtual agents, searching and recommendation engines. 
• Crafted and executed a comprehensive data and analytic vision and roadmap. Leading, coaching and guiding the direct and indirect to drive the strategy forward.
• Implemented effective data acquisition strategies, such as leads distribution and competitor data acquisition, to provide valuable market intelligence and actionable insights. Improved profile data coverage by 30% via resume parsing, openai training, company profile scraping etc.
• Pioneered AI-empowered initiatives to enhance operational efficiency and automation, resulting in a remarkable 60% reduction in outreach communication latency.
• Promoted a data-driven culture to foster collaboration and prevent data silos, ensuring seamless sharing of information among departments. 

Ingram Micro , APAC

• Collaborating with cross-functional teams to design and implement analytical and reporting capabilities across APAC and EMEA, focusing on marketing, pricing optimization, and internal process automation.
• Developed analytic frameworks that facilitated the identification of market share opportunities, cross sell/upsell opportunities, and integrating insight with CRM/Marketing engine/SAP for effective implementation. Resulted in 340k annual revenue incremental and 31bp margin gain. 
• Formulated pricing decision modeling to seek optimization of profitability or market share, achieving an average margin increment of 20 basis points (over 14 billion revenues in APAC). 
• Created demand forecasting models to optimize inventory allocation, utilizing route optimization algorithms to minimize freight costs. 
• Managed diverse teams of analysts, data scientists and data engineers across the APAC and EMEA region; providing coaching and enabling Sales & Marketing, Finance teams to apply analytical and reporting solutions. 

Nielsen

• Led analyst teams optimizing marketing ROI, pricing, and promotions for top FMCG clients like P&G, Unilever, Pepsi, and McDonald's.
• Built a high-performing modelling hub of 20 analysts/junior consultants in just two years, delivering over 40 successful projects. 
• Received 2009 Nielsen Simple Excellence Award for exceptional contributions in the field.

2019: 

Professional Certificated Coach (PCC)

International Coach Federation

2001-2005

Bachelor of Mathematics 

Sun Yat-Sen University, China

2000 -2004

Bachelor of Economics 

Sun Yat-Sen University, China