Ian Quek

Senior digital designer with 11+ years of experience bridging brand, marketing, web, and product design across APAC, US, and EMEA markets. Experienced partnering with product, engineering, marketing, and executive stakeholders to create scalable digital experiences, design systems, and growth-focused creative solutions that drive measurable business outcomes.

Creative Director - The Calydo Pte. Ltd. - Singapore

(2024-04)

Design consultancy delivering website, branding and digital experience projects across multiple sectors.

• Delivered digital projects for clients across Singapore, Malaysia, Hong Kong, and US balancing user experience, branding and business objectives.
• Developed scalable design systems and brand playbooks that reduced design iteration time by up to 35% for internal client teams.
• Created interactive prototypes and user journeys for web development projects that reduced stakeholder feedback cycles by 40% since business launch.
• Partnered closely with developers and clients to ensure responsive implementation quality and reduce post-launch issues.
• Leveraged AI-coding agents to accelerate concept development, design exploration and production efficiency.
• Secured ongoing client subscriptions for website maintenance for 2+ years on average.

Affiliate Creative Lead - Partnera

(2025-08)

Worked at the intersection of creative production, performance marketing, and data analytics, supporting international affiliate campaigns across APAC, US, Brazil, and EMEA markets.

• Designed and optimised 30+ performance creatives monthly across global brands including US, Brazil and EMEA markets.
• Built internal reporting dashboard using HTML, CSS and JavaScript within two weeks for each program using Claude Code and Codex, improving campaign reporting and decision-making workflows.
• Collaborated with client teams and the Partnera internal affiliate managers to optimise creative performance through rapid testing and iteration.
• Produced creative briefs, campaign assets and reporting materials for specific affiliate campaigns.

Creative Design Lead - Homage Co Pte. Ltd. - Singapore

(2021-10 - 2024-04)

Promoted from Senior Creative Designer to Creative Lead within 12 months. Led creative initiatives across Singapore, Malaysia, Japan and ANZ markets for a fast-growing healthtech platform.

• Managed and mentored a team of 2 designers across three regions while overseeing brand, website visuals and campaign execution.
• Developed and implemented a comprehensive brand playbook within 2 months that improved consistency and reduced asset creation time by 25%.
• Directed visual design and creative execution for website, app, and campaign initiatives while partnering with Product and Engineering teams to reduce delivery timelines by 30%.
• Designed and maintained marketing websites and landing pages that supported product launches, campaign initiatives, and user acquisition efforts.
• Created wireframes, user journeys, prototypes, and interaction patterns to improve usability and support stakeholder decision-making.
• Partnered with Performance Marketing teams on landing page optimisation and A/B testing, contributing to a 60% increase in qualified audience growth and an average of 28% reduction in CPL within the first 6 months at Homage.
• Designed and executed 12+ CRM campaigns achieving average open rates of 42% and click-through rates of 3%.
• Worked with marketing to introduce new content formats that increased TikTok views by 25%.
• Utilised AI tools including Firefly and ChatGPT to improve ideation speed and creative production workflows.

UI/UX and Research Skills Trainer - With Kita Ltd.

(2025-04)

• Designed and delivered creative training programmes covering design thinking, branding, UX/UI design, and digital content creation.
• Guided learners through practical projects including wireframes, brand identity systems, and content creation using Figma, Canva, Notion, and Wix.
• Adapted teaching methods to support learners with diverse backgrounds and experience levels.

Creative Producer & Manager - Anthology Pte. Ltd. - Singapore

(2019-05 - 2021-09)

Led multidisciplinary projects spanning branding, digital experiences, campaigns and product design.

• Delivered 40+ projects across branding, campaign development, website design, UI/UX, copywriting and content production.
• Directed the design and launch of the Breadcrumbs mobile application for Mandai Wildlife Reserve, achieving 1,000+ downloads during its first month during the campaign.
• Collaborated with stakeholders across Singapore, Indonesia and regional markets to develop campaigns and digital products.
• Managed and mentored a team of designers, improving communication and ensuring task visibility to keep all project members in sync and meeting deadlines.
• Reduced delivery timelines through improved cross-functional collaboration with account directors, ensuring client expectations are met.
• Presented concepts, strategies and creative recommendations directly to clients and executive stakeholders as part of pitches or progressive project calls.

Freelance UI/UX & Graphic Designer - Freelance

(2018-07 - 2019-04)

Delivered branding, website, exhibition, and digital design projects for SMEs and enterprise clients, working directly with stakeholders from discovery through final execution.

• Conducted discovery workshops, stakeholder interviews, and project presentations to gather requirements and align project direction.
• Developed wireframes, user flows, and visual designs for web and digital products.
• Produced branding, marketing collateral, and campaign assets across digital and print channels.
• Designed and delivered a large-format exhibition experience for RHB Bank in collaboration with Boston Consulting Group, successfully adapting to evolving stakeholder requirements and timelines.
• Collaborated with developers and vendors to ensure design quality and successful project delivery.

Graphic Designer - Revv Advertising Sdn. Bhd. - Malaysia

(2016-12 - 2018-06)

Supported integrated marketing campaigns for leading property developers and consumer brands, delivering print, environmental, and digital assets across multiple customer touchpoints.

• Developed marketing collateral for major property developers including Sime Darby, Setia, Guocoland, and Naza TTDI, supporting new launches and promotional campaigns.
• Designed brochures, outdoor advertising, showroom materials, event collateral, and sales support assets while maintaining brand consistency across channels.
• Produced a total of 12+ large-scale "coffee table" books and corporate publications from concept through to physical mockups and final production.
• Collaborated closely with account managers, copywriters, printers, and production partners to deliver projects accurately and on schedule.
• Participated in creative concept development, campaign ideation, and visual storytelling for integrated marketing initiatives.
• Managed artwork preparation, print production specifications, and quality assurance processes achieving high accuracy and minimal production errors.
• Developed a strong foundation in typography, layout, branding, visual hierarchy, and stakeholder communication within a fast-paced agency environment.

BA (Hons) - Communication - Advertising Design - Lancaster University (Sunway Campus, Malaysia) (2013-08 - 2016-07)

GCE A-Levels - Economics, Psychology, Business Studies - Methodist College Kuala Lumpur, Malaysia (2011-07 - 2013-01)