Isabel Teoh

YSL Product Marketing & Digital Intern (Travel Retail APAC) at L'Oréal (2026-01 – Present)

Supported the execution of two high-profile brand activations – YSL Lovestore at Sanya International Duty-Free City (Hainan) and Berry Crush at Changi Airport Terminal 1 – led end-to-end development of digital and physical assets, including WeChat articles, RED/WEIBO posts, CDF in-app banners, and OOH visuals.
Driving product launch execution across all 3 axes (Makeup, Skincare, Fragrance) by managing PIM/DAM systems, developing digital banners, and coordinating with external agencies to ensure seamless rollouts.
Serving as the main point of contact for e-commerce and POSM initiatives, liaising with agencies to drive campaign refreshes and visual assets to support in-store visibility and Beauty Advisor education.
Analyzing monthly sales performance, producing Sell-In Sell-Out (SISO) and Beauté Research reports to generate actionable insights for business growth.
Leading product regulatory registration across APAC markets, ensuring timely and compliant sell-in for new launches.

Marketing Intern at RANSACK SG Pte. Ltd. (2025-05 – 2025-08)

Led the end-to-end development and launch of ‘SG Youth Plan: Which Kueh Are You’, an interactive personality trail commissioned by the National Youth Council for SG60.
Drove new marketing initiatives, encompassing PR, social media, SEO & SEM, enhancing product visibility and boosting B2C sales by 210% within 2 months.
Managed social media accounts @ransackstudios and @ransackpuzzlehunt across multiple platforms such as Instagram, Tiktok and XiaoHongShu, developing content calendars to ensure consistent brand voice and timely execution.

Offline & Partnerships Intern (Bank Partnerships) at Shopee Singapore Pte. Ltd. (2025-01 – 2025-04)

Managed the execution of multiple payment partnership campaigns with major banks such as DBS, UOB & OCBC, covering key double-digit campaigns, BAU and ad-hoc campaigns.
Collaborated with cross-functional teams for creative brief requests and voucher creation, ensuring timely rollout of campaign collaterals.
Optimized and maintained Shopee’s in-app bank promotion microsite, ensuring timely and accurate deployment of collaterals for all campaigns.
Planned and scheduled communication assets to align with key campaign timings, maximizing bank partner’s in-app exposure and visibility.

Business Development Intern at RANSACK SG Pte. Ltd. (2024-05 – 2024-08)

Successfully spearheaded and executed project ‘The Somerville Adventure’ for Youth Corps Singapore’s 10TH Anniversary Carnival, garnering 100+ participants.
Managed all elements for project launch processes, encompassing product development, planning and execution, stakeholder management, marketing efforts and post launch operations.
Coordinated across multiple internal and external stakeholders, maintaining relationships with notable stakeholders such as 313@somerset, Far East Organization, Trifecta & Youth Corps Singapore.
Conducted market research to identify key stakeholders to establish collaborative partnerships with; drafted cold emails to pitch our services and hosted key stakeholders identified.

Public Relations Intern at Brand Cellar Pte. Ltd. (2023-01 – 2023-06)

Executed >15 media launches across notable accounts such as luckin coffee, BHC Chicken Singapore, Swensen’s, FairPrice, Châteraisé to increase client’s brand awareness, establishing relationships with media and Key Opinion Leaders (KOLs).
Crafted and strategically distributed content such as press releases, media invitations, promotional communications, and Facebook seeding initiatives.
Tracked and consolidated media and KOL coverage, producing multiple clipping reports after each media launch/release.
Developed impactful partnerships with KOLs by conducting and analyzing comprehensive market research.

20th Executive Committee - Corporate Relations (CR) Director at SMU Business Society (BONDUE) (2024-01 – 2024-12)

Spearheaded partnership efforts with >80 sponsors across 4 flagship events, securing sponsorships with value totaling to $3xx,xxx in kind.
Cultivated strategic partnerships with many notable, high-profile brands such as L'Oréal, Shiseido, KENZO, Capitol Kempinski, LG, Nestlé, P&G, Furama Hotel Singapore and others.
Demonstrated effective liaison and negotiation skills with external sponsors through the formulation of sponsorship proposals that consider the needs of both parties, enhancing event value and stakeholder engagement.
Led multiple CR departments for BONDUE’s flagship events, such as Alumni Networking Night (200 pax) & Bondue Camp (600 pax).

Event Chair – BONDUE’s 20th Anniversary Event at SMU Business Society (BONDUE) (2024-07 – 2024-10)

Managed a team of 15 to execute BONDUE’s largest event for over 800 participants, spearheading the event’s strategic direction and coordinating between different departments.

Head of Corporate Relations - Know-Thy-Major x BONDUE Business Forum at SMU Business Society (BONDUE) (2023-07 – 2023-09)

Managed a team of 5 to secure sponsorships worth $8x,xxx.
Established partnerships and onboarded >15 notable brands for the event such as Swensen’s and Kinohimitsu.
Conceptualized sponsorship proposals for effective communication of opportunities, enhancing brand visibility and awareness for sponsors.

Corporate (Professional) Relations Executive, Odyssey 2024 at The Mentoring Circle (2023-10 – 2024-03)

Fostered and established meaningful connections with C-Suite executives in the Marketing and HR industry from companies such as Google, Amazon & Nielsen, extending exclusive invitations to SMU’s largest networking event.

Youth Leader at New Creation Church (2024-11 – Present)

Guiding a group of ITE students in their faith journey, facilitating care group sessions and providing guidance to support personal growth and community building.

Shelter Volunteer at The Right To Live SG (2025-02 – 2026-01)

Cared for Singapore Specials through walking, showering, cleaning their cages and interacting with them weekly.

Experience