Commercial Lead/FMCG Lead
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More than 25 years of experience working in CPG companies, in both local and regional roles. Adept at managing complex transitions—ranging from route-to-market strategies to leading organizational transformation initiatives—while ensuring minimal disruption and maximum continuity. Experienced in both Key Account Management and Distributor Management for Modern, Traditional Trade and Ecommerce channels. Proven knowledge in Healthcare, Confectionery, Personal Care, Beauty and Lifestyle markets. Good team leadership experience in developing people and leading teams of up to 28. Effectively bilingual in English and Mandarin.
7 years in Abbott Laboratories (S) Pte Ltd as an Associate Trade Sales Director. Managed total Trade business which comprises of Modern Trade, General Trade and E-commerce channels. Responsible for overseeing Trade Marketing function to create an omnichannel engagement strategy that drives growth and market share through strong relationships with key partners and ensure minimal disruption to business operations across different channels. Executed route-to-market changes to the business operations to improve executional efficiencies.
Bachelor degree in Business (Marketing) from Nanyang Technological University
