Strategic Executive Advisor & Operations Consultant - Independent Strategy & Management Consultant - Singapore
(2022-01)
Diagnose organizational bottlenecks to identify actionable growth, operational efficiency, and change management strategy.
- Spearheaded a strategic brand refresh and market positioning framework for a US-based non-profit (50+ employees) after multiple rounds of online workshops, focus groups and employee interviews.
- Conducted end-to-end organizational audits to identify operational misalignments, delivering strategic advisory to executive leadership to boost productivity and morale.
- Formulated custom operational frameworks to streamline complex logistics, workflow dependencies, and critical comms
Executive Director / Right-Hand to Board & Senior Leadership - Redemption Hill Church - Singapore
(2017-01 - 2021-12)
Appointed to lead executive operations, long-term strategy, and organizational transformation for a 1,500-attendee institution following an initial consulting engagement.
- Strategic Governance & Roadmap Execution: Designed and executed a 5-year strategic roadmap, securing unanimous alignment from 15+ Board Members and mobilizing a 30+ staff, 500+ volunteers and 800+ member stakeholder base.
- Fiscal Stewardship & Resource Allocation: Managed $3M+ annual operating budgets and $6M in assets, managed and developed 5 department directors and 3 support business units (Finance/HR, Communications, Admin), supervising a total of 32 cross-functional and cross-cultural personnel.
- Target Operating Model, Restructuring & Morale: Restructured departments and leadership teams, partnered with external HR consultancies to standardize compensation frameworks, and elevated team morale (validated via 360-degree feedback).
- Business Continuity & Automation: Led critical crisis response and operational shifts during COVID-19; assumed interim ownership of Finance & HR for 8 months, automating reimbursement systems and process governance.
- Operational Orchestration: Engineered weekly multi-service operations in commercial venue spaces, implementing strict safety controls while transforming facilities into 12+ functioning operational units.
Strategic Development Manager / Executive Partner - St. James' Church Kindergarten (Anglican Preschool Services) - Singapore
(2015-01 - 2016-12)
Drove integrated business and administrative alignment for a 2,000+ student multi-campus institution.
- Formulated 5–10 year strategic growth and succession roadmaps to align founder vision with executive execution.
- Designed and facilitated executive alignment retreats to resolve leadership bottlenecks, establishing clear frameworks for succession planning and talent development.
- Led strategic marketing, PR, and campus expansion (opening a 3rd site), securing media coverage in The Straits Times.
Executive Advisor & Strategy Consultant - Independent Consultant (Redeemer Counseling Services) - New York, NY
(2012-01 - 2014-12)
- Partnered with the Executive Director on organizational strategy, key performance indicators, and core values execution.
- Designed and conducted leadership workshops to align key stakeholders, establish specialized task forces, and to execute priorities.
Global Consumer Marketing Insights Manager - Avon Products HQ - New York, NY
(2008-01 - 2012-12)
- Directed end-to-end global market research and qualitative insight initiatives for Avon's $2B Fragrance category, designing and executing multi-market consumer studies (focus groups, ethnographies, A&U, segmentation, etc.) across 6 strategic regions (US, UK, Brazil, Mexico, Russia, China).
- Handpicked by senior leadership to deliver key insights and recommendations on Avon's store redesign to CMO and the executive team. Won an award for breakthrough project.
Senior Marketing Analyst - Givaudan Fragrances - New York, NY
(2006-01 - 2008-12)
Client research & executive reporting.
- Responsible for all client-related consumer insight and strategy recommendations. Clients included fine fragrance brands such as Ralph Lauren, Estee Lauder, Tom Ford, Bath & Body Works and select lines from Avon.
- Custom designed all qualitative (e.g. discussion guides and interview questions) and quantitative studies (e.g. segmentation, Attitudes & Usage) for clients and audited certain test sites and vendor-processes.
On-Site Market Research Consultant - ACNielsen/PepsiCo HQ - Purchase, NY
(2005-01 - 2006-12)
Consumer intelligence.
- Responsible providing target-consumer related insights and syndicated data to help PepsiCo's foodservice and retail partners.
Marketing Analyst - Rostam LLC - New York, NY
(2003-01 - 2004-12)
Brand research & admin coordination ($20M portfolio).
- Supported the Brand Director in custom consumer research for the startup tampon brand (New York based, Israeli owned).
