Janice Aw

Account and customer success lead with 5 years in digital advertising across Singapore and Southeast Asia, on both the platform side and the agency side. Currently the only commercial person in UltraSuperNew's Singapore office, taking clients from first pitch through onboarding, campaign launch and renewal, with revenue up over 80% and pipeline up 60% in the last year. Strongest where the client relationship meets the numbers: working out why a campaign is performing the way it is, and what the advertiser should do next.

Previously at AnyMind, an APAC martech platform, running creator campaigns for FMCG advertisers and keeping them inside shifting platform policy.

Account and Project Manager, Singapore Lead - UltraSuperNew - Singapore

(2024-05)

Independent APAC creative agency. Sole commercial lead for the Singapore office.

• Run the Singapore client portfolio as the main point of contact, from pitch and onboarding through campaign launch, optimisation and renewal. Revenue grew by over 80% and new business pipeline by 60% in twelve months.
• Sit opposite CMOs, brand leads and procurement as the senior commercial contact, explaining what the creative and technical side can actually do for a client in terms they can sign off on. This has repeatedly opened up budget beyond the original scope of work.
• Take clients through onboarding and campaign launch across social, web and mobile, working with the creative, tech and media teams so that new formats and tools actually get adopted rather than just demoed.
• Rebuilt the way the office turns campaign data into advice, so performance reporting now ends with a clear recommendation instead of a chart.
• Brought AI and martech tooling into the delivery workflow, lifting speed and accountability by over 80%, and wrote down the repeatable parts as best practice for the market.
• Own account health day to day: milestones, budgets, scope, risk and early escalation to leadership. Also handle procurement, contracting and compliance for Singapore.
• Feed client feedback and what is happening in the market back to agency leadership, which shapes service design and tooling decisions.

Senior Campaign Executive - amc asia! - Singapore

(2023-10 - 2024-04)

• Ran experiential and digital campaigns end to end, from brief through launch to final measurement. The work contributed a S$500K revenue increase.
• Became the escalation point across C-suite, creative and technical teams, unblocking problems quickly so B2B and B2C campaigns stayed on schedule.

Digital Marketing Executive - AnyMind Group - Malaysia

(2022-10 - 2023-06)

APAC influencer marketing and martech platform.

• Managed creator and influencer programmes for FMCG advertisers on the platform, from onboarding through launch, optimisation and reporting. Client retention held at 70%.
• Dug into creator and campaign performance data to improve ROI, then turned the findings into recommendations for advertisers and for the internal product and operations teams.
• Tracked changing social platform policy and regulation and applied it across live campaigns, which kept advertisers compliant and protected brand safety.

Digital Account Executive - Kingdom Digital - Malaysia

(2021-06 - 2022-04)

• Ran social campaigns and bought paid social on Meta Ads Manager, testing creative and audiences systematically with Google Analytics. CTR improved by over 80%.
• Wrote the monthly performance reports for senior clients and made sure the takeaways landed with people who do not spend their day in a dashboard.

Bachelor of Mass Communications - Media Studies - TAR UMT (2018 - 2020)