Demand Strategy Manager
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I manage topline growth & marketing cost efficiency across foodpanda APAC through setting high level strategy directions and performance management on market & vertical level.
I am currently dedicated to employing data-driven strategies to drive growth and profitability in foodpanda across marketing (current) & commercial (previous) teams.
Prio to developing my career in tech, I was a wealth product manager in Standard Chartered Bank driving product launch initiatives for 3 years, specialising in pitches on Fixed Income & Structured Products.
I've kickstarted my career in an extremely dynamic & fast paced environment, working as an investment associate in a fintech startup (Alta Group), performing analyses & deal origination efforts for startups & SMEs seeking to raise capital from Private Equity firms, Venture Capitalists, corporates or high net worth individual investors.
Graduated from Nanyang Technological University with an Honours in Business Administration (specialised in Finance).
Completed a semester of exchange program in Bocconi University (Milan, Italy)
