Jasmine Low

An experienced sales professional who proactively in the FMCG business for 9 years. Experienced in account management, business planning, category growth strategies, and creating and executing on-site and off-site campaigns to drive sales and increase shopper engagement in both Retail & Ecommerce platform. Utilizing data analytics to make informed decisions and optimize business performance.

Strong abilities in customer relationship management, cross-functional collaboration, and analyzing market trends to identify sales opportunities. Seeking to leverage these skills to drive exponential growth and contribute to the success of individual company.

• Proven experience in managing multiple categories: Dairy & Chilled, Condiment, Frozen, Beverage, and Infant Food.

• Key Achievements:

• Strategic Account Leadership: Spearheaded growth in ecommerce channel through cross-functional collaboration, driving sales targets and achieving revenue
• Promotional Program Leadership: Developed and executed targeted promotional programs to maximize ROI and impact for strategic accounts。
• Campaign Execution: Led on-site and off-site campaigns to increase shoppable occasions, driving revenue growth and market share expansion.
• Data-Driven Decision Making: Utilized data analytics to identify business opportunities, optimize sales and marketing actions, and enhance customer engagement. Manage important metrics including selling-in, consumer sales target setting, demand planning, and account P&L management.
• Performance Management: Oversaw key metrics, including selling-in, consumer sales target setting, demand planning, and account P&L management.
• Market and Shopper Insights: Stayed up-to-date on market and shopper trends, particularly in ecommerce and digital media, to unlock new commercial opportunities.
• Collaborative Planning: Collaborate with the BU and APAC regional external stakeholder to drive effective planning and execution.
• Sales Forecasting: Collaborated with Demand Planning to optimize sales forecasts, assess performance, and adjust strategies to meet targets.

1. Google Analytics, 2023

1. Digital Marketing: Strategies, Models and Framework Executive Education, 2021

1. Digital Marketing Simulation, 2021

1. Digital Marketing, 2021

1. Bachelor of Arts Honours in Retail Marketing, University of Stirling, 2013 – 2015

1. Diploma in Retail Management, Temasek Polytechnic, 2010 – 2013

Viable Business Idea Award for Final Year Project 2013