Jefenny Lim

Dynamic and results-driven Sales and Marketing Professional with extensive experience in the pharmaceutical and healthcare industries. Proven track record in driving sales growth, developing strategic marketing initiatives, and building lasting customer relationships. Adept at procurement, business development, and managing cross-functional teams to achieve corporate objectives.

Key Account Executive - Woah Group Pte Ltd

(2026-06)

• Manage and oversee key accounts, including NTUC, Unity, Cheers, supermarkets, and convenience stores
• Oversee stock placement and inventory management at Health & U (NUH) and Food Folks
• Manage online marketplace platforms
• Plan and execute monthly promotions, advertisements, and social media campaigns
• Identify and develop new business opportunities, such as vending machine placements
• Implement product placements in selected college bookstores

Sales Executive - ASC Marketing Pte Ltd

(2025-07 - 2026-05)

• Conduct door-to-door canvassing to identify and engage potential business clients
• Develop new customers through proactive outreach and relationship building
• Promote and propose printing service solutions, including photocopiers and managed print services
• Introduce IT software solutions tailored to clients' operational needs
• Perform needs analysis and provide customized solutions to improve cost efficiency and productivity
• Follow up on leads, negotiate terms, and support deal closure
• Build long-term client relationships and maintain after-sales support coordination

Sales & Marketing Specialist - Nutrigo Sdn Bhd

(2019-08 - 2025-04)

• Presented, promoted, and sold products/services to existing and prospective customers using solid arguments.
• Conducted cost-benefit and needs analysis to meet customer requirements.
• Built and maintained positive business relationships to ensure customer retention.
• Led cold-calling efforts to generate new leads and sales opportunities.
• Resolved customer complaints to maximize satisfaction.
• Achieved sales targets and coordinated with teams for efficient operations.
• Analyzed market trends and sales reports to identify growth opportunities

Key Account Manager & Regional Business Development - Herbion Sdn Bhd

(2018-01 - 2019-07)

• Developed strong relationships with major clients to secure business loyalty.
• Expanded customer accounts by offering tailored solutions.
• Managed communication between clients and internal teams.
• Generated new sales opportunities and ensured timely product delivery.
• Reported sales performance and market forecasts to stakeholders.
• Expanded market presence in Southeast Asia through modern and general trade channels.
• Provided mentorship and training to team members, enhancing their sales skills and improving team performance.
• Collaborated with the marketing department to develop sales campaigns that generated significant leads and conversions.
• Developed and executed channel sales strategies that expanded the company's market reach and boosted partner engagement.
• Conducted regular performance reviews and provided actionable feedback to partners, ensuring alignment with company objectives.
• Organized and led training sessions for channel partners, equipping them with the knowledge and tools needed to effectively promote and sell our products.

Head of Division - Marketing - Mediconstant Pharmacy Sdn Bhd

(2016-05 - 2017-12)

• Designed and executed marketing campaigns aligned with company goals.
• Conducted market research to identify target audiences.
• Managed promotional events, product exhibitions, and social media campaigns.
• Analyzed website data and maintained online presence.

Purchasing Executive (HQ) - Health Lane Family Pharmacy Sdn Bhd

(2015-08 - 2016-04)

• Handled procurement operations and supplier evaluations.
• Managed inventory levels and ensured budget compliance.
• Processed customer orders and oversaw purchasing activities.

Sales Representative Executive - DKSH Malaysia Sdn Bhd

(2014-10 - 2015-06)

• Promoted and sold pharmaceutical products to customers.
• Performed market analysis and reported on sales performance.
• Built strong client relationships and resolved customer issues.
• Achieved sales goals through strategic outreach and collaboration.

Indoor Sales Supervisor - Pharmacy Neu Setbury

(2008-05 - 2014-08)

• Ensured excellent customer service and sales performance.
• Managed store operations, inventory, and merchandising.
• Assisted in purchasing and marketing activities.
• Trained staff on product knowledge and sales techniques

Sijil Pelajaran Malaysia (SPM) (2009)