Jeffrey

After sales and business development professional with more than 15 years of experience across material handling, commercial vehicles, engineering and technology solutions, including extensive regional experience supporting dealer operations across APAC. Strong track record in service and parts business development, dealer performance management, financial analysis, business planning, operational improvement and customer experience. Experienced in working with dealer management teams to identify performance gaps, establish KPIs, develop improvement plans and drive execution.

Commercially focused and data-driven, with hands-on experience in profitability improvement, service coverage, maintenance contracts, dealer capability development, CRM, e-Learning and Business Intelligence.

Assistant Manager, Service Dynamic (Business Development) at Logisnext Asia Pacific Pte. Ltd. (2017-03 – Present)

Progressed through product support and business development responsibilities into current Assistant Manager role. Responsible for regional aftersales business development and dealer performance improvement across Southeast Asia, Oceania and other APAC markets, working closely with dealer management, service and parts teams.

• Support dealers in achieving annual service and parts business plans, including KPI setting, performance reviews and corrective action planning.
• Analyse dealer financial and operational performance covering revenue, profitability, service coverage, maintenance contracts, technician productivity and parts performance.
• Develop pricing, service campaigns, parts-mix and customer-retention initiatives to strengthen aftersales revenue and profitability.
• Standardise service processes and operating practices, conduct dealer audits and follow through improvement actions to strengthen operational performance and manufacturer standards.
• Coach dealer service leaders and conduct aftersales management workshops to align business strategy, identify improvement opportunities, establish action plans and monitor execution.
• Work cross-functionally with dealers, regional management, parts, warranty, engineering and internal support teams to resolve operational issues and improve customer experience.
• Drive digital transformation through Microsoft Dynamics 365 CRM, e-Learning, dealer portals, Power BI and Qlik Sense, improving visibility, case management and data-driven decision-making.
• Analyse parts demand, sales trends and installed-base activity to support dealer safety stock, replenishment and inventory optimisation.
• Increased parts gross margin from 38% to 44% between 2020 and 2023.
• Supported record regional parts turnover.
• More than doubled Planned Maintenance contracts.
• Increased service coverage by approximately 50%.
• Received company incentive recognition for digitalisation and business analytics initiatives.

Assistant Sales Manager at King's Build Industrial Pte. Ltd. (2015-09 – 2016-08)

• Managed sales of autonomous and specialised cleaning equipment to commercial and institutional customers.
• Developed distributor channels in Thailand and the Philippines, including aftersales support readiness.
• Secured key Singapore accounts including McDonald's, Marina Bay Sands, Changi Airport and Sentosa.
• Managed customer requirements, product demonstrations, proposals, negotiations and account development.

Chief Sales & Technical Advisor at S.E.A Sales & Services (S) Pte. Ltd. (2014-07 – 2015-02)

• Led technical strategy and delivery of customer-focused IT solutions.
• Managed solution design, implementation, troubleshooting and support.
• Built operations and sales plans, led cross-functional delivery, achieved S$600k turnover (2014).

Sales Engineer at Scantruck Engineering Pte. Ltd. (2014-01 – 2014-07)

• Managed commercial lorry truck sales from prospecting and needs assessment through quotation, negotiation and delivery.
• Recommended suitable truck models and body configurations based on payload and operating requirements.
• Developed customers across transport, logistics, construction and industrial sectors.
• Coordinated with bodybuilders, finance partners and internal teams to ensure smooth order fulfilment.
• Prepared proposals, conducted product presentations and converted enquiries into confirmed sales.
• Closed 8 trucks in 6 months via fleet renewal proposals under government scheme (20–25% customer savings).

Research Engineer at National University of Singapore (2011-09 – 2013-12)

R&D Engineer at Merlin MD (2009-04 – 2011-09)

Machinery Design Engineer at MEA Technologies (2007-11 – 2009-03)

BEng (Hons) in Mechanical & Manufacturing Engineering – Liverpool John Moores University

Diploma & Advanced Diploma in Mechanical & Manufacturing Engineering – Tunku Abdul Rahman College