Jermaine Ng

I love creating strategies and selling brands. In my free time, I have successfully launched my own business as I explored how I could monetise and work on my own tiny passion project. Within 5 months of launching, I managed to clinch a deal with a local store to consign my items at their physical retail store.

Freelance Digital Marketer

• Analyse statistics from Google Analytics.
• Manage and oversee ads on Google.
• Research and conceptualised multiple ad sets and campaigns using Facebook Ads Manager.
• Organise monthly reports on ads.
• Developed A/B testing for content.
• Produce copy for EDM (Email Marketing)
• Oversee content creation for social media.

Ying TheLabel

• Orchestrated monthly content calendar for social media.
• Managed social sites for the brand; increased their social following from 6k to 7k followers.
• Oversaw statistics with Google Analytics, Facebook Ads Manager for the performance of ads.
• Conducted A/B testing for email marketing via Mailchimp; increased their clickthrough rate and checkout rate by 10%.
• Conceptualised varied content from GIFS to Stories, to graphics and collages for social sites.
• Art directed and shot their campaigns for new launches.
• Coordinated a branding deck to ensure brand clarity across all social sites and events.
• Built an Instagram guideline deck to ensure the same tone and content style across IGTV, IG Stories and IG Posts.
• Spearheaded in the creation of unique hashtags for the brand: #iwearying is now being used by customers and has helped the brand increase in getting UGC.

Singapore Institute of Technology - Digital Communications in Integrated media