LINGJUN (Chico) Ma
BUSINESS DEVELOPMENT & STRATEGIC PARTNERSHIPS | CRYPTO • FINTECH • APAC
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About
Business development and strategic partnerships professional with 8+ years across crypto, fintech and online trading, spanning partner acquisition, commercial growth, client relationships and cross-functional GTM across APAC and global markets.
Experience working with regulated financial products, crypto exchanges and multi-asset trading platforms including Exness, OKX, Bybit and FXCM. Managed acquisition across 120+ markets and $200K+ monthly budgets, with hands-on exposure to KYC/FTD funnels, partner economics, performance optimisation and regional growth. Fluent in English and Mandarin.
Experience
Global BD Operations | TradFi Partnerships & Multi-Asset Growth at Bitget (2026-05 – Present)
- Support commercial growth initiatives across Crypto, Stocks, Gold, Forex and CFDs, translating business priorities into partnership and market opportunities.
- Work cross-functionally with Product, Compliance and Growth to evaluate opportunities, align commercial requirements and support execution.
- Analyse channel and transaction data to identify regional opportunities, partner performance and growth drivers.
Affiliate Commercial Manager | Global Growth & Partnerships at Exness (2025-05 – 2026-05)
- Owned acquisition and commercial partnerships across 120+ markets, managing $200K+ monthly budgets and channel-level P&L; across crypto, forex, iOS and Android.
- Recruited, negotiated with and managed 20+ high-value media, KOL and traffic partners, structuring commercial incentives and revenue-share models.
- Managed acquisition performance across registration, KYC and FTD, using AppsFlyer, SDK integrations, postbacks and performance dashboards to identify conversion and traffic-quality issues.
- Improved FTD efficiency by 20% and reduced invalid traffic by 30%+ through partner optimisation, fraud controls and data-driven commercial decisions.
Product Marketing Manager | Product GTM & Strategic Partnerships at OKX (2023-02 – 2026-01)
- Served as a primary GTM contact for 30+ token and product launches, working with Product, BD, Growth, Compliance and ecosystem partners across global and APAC markets.
- Developed and executed joint GTM and partner programmes, translating product capabilities and market requirements into commercial activation plans.
- Built relationships with token projects, DeFi protocols, infrastructure providers and ecosystem partners to support distribution, user acquisition and market activation.
- Used campaign, product and market data to identify growth opportunities and optimise partner and acquisition strategies.
Global Product Operations | Earn & CopyTrading at Bybit (2021-02 – 2023-02)
- Managed growth and product operations for Earn and CopyTrading, coordinating Product, Marketing, PR, Content and external partners.
- Built regional partner and ambassador programmes across Singapore, Philippines, Indonesia, Vietnam and Thailand, contributing to 22% QoQ retention growth.
- Supported partner acquisition and referral initiatives that contributed to a 35% increase in affiliate-driven signups.
Relationship Manager | FX & CFD Trading at FXCM Australia (2017-02 – 2020-12)
- Managed direct client relationships across FX and CFD trading, supporting acquisition, onboarding and account activation.
- Developed strong understanding of retail trading products, client needs and regulated financial-services operations.
- Worked directly with clients to understand requirements, resolve issues and support ongoing account engagement.
Education
MSc in Project and Programme Management – University of Warwick
Bachelor of Business in Finance & Marketing – RMIT University
