Luna A
Social Insights Analyst
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About
As an avid data enthusiast with a penchant for social media data and how to derive insights from it, Luna is well versed in pitching and offering solutions to clients, aiding them to success. With a wide range of skills and experience in different digital marketing practices, she believes that there is more to be done for business insights and solutions in the ever-increasing digital space.
Experience
As an avid data enthusiast with a penchant for social media data and how to derive insights from it, Luna is well versed in pitching and offering solutions to clients, aiding them to success. With a wide range of skills and experience in different digital marketing practices, she believes that there is more to be done for business insights and solutions in the ever-increasing digital space.
Education
DIGITAL LISTENING ASSOCIATE
@ QUANTUM CONSUMER SOLUTIONS
: MAY 2021 – DECEMBER 2022
- Creating dashboards & extracting data from platforms (radarr, Brandwatch) alongside desk research to supplement data queries
- Championing usage of Social Listening tools across the company's global hives and advising clients on product solutions
- Data analysis beyond numbers and creating consumer narratives through deep cultural analysis to resolve gaps between brand and consumers' needs.
- Advise stakeholders on new product activation ideas through quantitative, qualitative data and trend study.