Miki Kong
SENIOR SALES LEAD, REGIONAL B2B MARKETING, GTM
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About
Currently, I am a Regional Marketing Manager, APAC at Whispir, responsible for brand awareness, generating marketing qualified leads, nurturing pipelines, and facilitating sales growth.
Specialties: Marketing Strategy and Planning, Digital Marketing, Lead Generation, Social Media Marketing, Metrics and Analysis, Content Distribution, CRM, B2B Marketing, Partner Marketing, Event Marketing, Email Marketing, Customer Marketing, Marketing Management, and Channel Marketing.
Experience
Currently, I am a Regional Marketing Manager, APAC at Whispir, responsible for brand awareness, generating marketing qualified leads, nurturing pipelines, and facilitating sales growth.
Specialties: Marketing Strategy and Planning, Digital Marketing, Lead Generation, Social Media Marketing, Metrics and Analysis, Content Distribution, CRM, B2B Marketing, Partner Marketing, Event Marketing, Email Marketing, Customer Marketing, Marketing Management, and Channel Marketing.
Prior to Whispir, I was an experienced Head of Sales with more than 10 years of working in the events services industry. Skilled in Event, Business Planning, Department Management, Sales and Marketing, Cross-functional Team Leadership, New Business Development, Key Account Management, Human Resources (HR), Operations Management, Project Planning and Execution, Operational Efficiency, Sales Management, Data Management, Customer Relationship Management (CRM), Vendor relationship management, Start-ups, Team Building.
Responsibilities
- Develop and deliver comprehensive regional marketing plans to target Large Enterprise, Government, and SME segments across 10 key industries including budget management, ROI reporting, and tracking of all organic and paid marketing motions.
- Drive new logos and activities including third-party programs, regional associations, customer testimonials, content syndication, sponsorship, and speaking opportunities, local ABM campaigns, RFP initiatives.
- Execute partner marketing programs and initiatives with key partnerships to achieve joint business objectives, including webinars, events, and co-development of thought leadership content.
- Oversee HubSpot and Salesforce lead entry, tracking, and MQL-SQL performance and improve conversion rates in both online & offline channels to support sales targets.
Education
Bachelor of Science in Business Management, Marketing | University of Bradford Academy
RISE Program - Digital Sales & Marketing | Boston Consulting Group
