Performance Marketing & Media Executive, Contract at Alto Marketing (2023-03 – 2024-06)
- Developed advertising strategies and optimised plans according to the best media mix.
- Conducted market research and analysed target audience demographics, media usage, psychographics, and buying patterns to plan media campaigns.
- Spearheaded the media and budget planning for all clients. Accelerated digital e-commerce growth through the implementation and optimisation of always-on conversion campaigns.
- Prepared reports on account status with key metrics and managed budgets, monitored cost and return on investment, improving data quality by 20%.
- Improved the team's productivity through the development of reporting and tracking templates and account audits.
- Developed and implemented marketing strategies for clients leading to a 15% increase in lead generation.
Media Planning Intern at Dentsu (2022-08 – 2022-12)
- Proved support in media planning and activation across SEM, Social, Programmatic, and Display; ensuring end-to-end campaign delivery and reporting.
- Monitored daily delivery and performed regular optimisation of all campaign elements (audience segments, creative, landing pages, etc.) based on agreed campaign KPIs.
- Streamlined analytical reporting procedures through MS Excel's Pivot Table to ensure optimal efficiency and error minimisation.
- Brands that I have worked on: Asahi, Peroni, Galderma, WSG, HTX, Unicharm, and Gardens By The Bay.
Product Engineer Intern at Flex (2019-04 – 2019-08)
- Generated and designed the operational worker's manual for the team.
- Created regular audits with onsite projects to ensure that excellent product quality is being maintained up to par.
- Provided pre-post evaluation which analyses the company program's effectiveness.
- Managed on-site projects, ensuring that the team could deliver high-quality products promptly and effectively.
