Nathaniel Lee

Aspiring Data Analyst with an extensive background in media and performance marketing actively seeking opportunities within the industry. Passionate about leveraging data to drive impactful initiatives, I aim to blend analytical rigour with creative insights to deliver measurable results.

Performance Marketing & Media Executive, Contract at Alto Marketing (2023-03 – 2024-06)

• Developed advertising strategies and optimised plans according to the best media mix.
• Conducted market research and analysed target audience demographics, media usage, psychographics, and buying patterns to plan media campaigns.
• Spearheaded the media and budget planning for all clients. Accelerated digital e-commerce growth through the implementation and optimisation of always-on conversion campaigns.
• Prepared reports on account status with key metrics and managed budgets, monitored cost and return on investment, improving data quality by 20%.
• Improved the team's productivity through the development of reporting and tracking templates and account audits.
• Developed and implemented marketing strategies for clients leading to a 15% increase in lead generation.

Media Planning Intern at Dentsu (2022-08 – 2022-12)

• Proved support in media planning and activation across SEM, Social, Programmatic, and Display; ensuring end-to-end campaign delivery and reporting.
• Monitored daily delivery and performed regular optimisation of all campaign elements (audience segments, creative, landing pages, etc.) based on agreed campaign KPIs.
• Streamlined analytical reporting procedures through MS Excel's Pivot Table to ensure optimal efficiency and error minimisation.
• Brands that I have worked on: Asahi, Peroni, Galderma, WSG, HTX, Unicharm, and Gardens By The Bay.

Product Engineer Intern at Flex (2019-04 – 2019-08)

• Generated and designed the operational worker's manual for the team.
• Created regular audits with onsite projects to ensure that excellent product quality is being maintained up to par.
• Provided pre-post evaluation which analyses the company program's effectiveness.
• Managed on-site projects, ensuring that the team could deliver high-quality products promptly and effectively.

Bachelor of Science in Business Analytics, Minor in Cloud Computing – Singapore University of Social Sciences (2023 – 2026)

Diploma in Electronic Engineering – Temasek Polytechnic (2017 – 2020)