Nibir Das

Product and Growth leader with experience across Meta, Angel One and Reliance Industries, driving product strategy, growth initiatives, monetization engagement and enterprise growth. Proven track record of launching products generating Rs. 58 Cr+ revenue, improving ROAS, scaling user adoption and leading cross-functional initiatives across fintech and technology.

Client Solutions Manager - Meta - Bengaluru, Karnataka, India

(2025-08)

• Owned growth strategy for enterprise Tech-Health client, improving ROAS from 1.4 to 2.1 while reducing CPC by 9%.
• Designed market expansion initiatives contributing to 3% market share growth within two quarters
• Led experimentation and performance optimization initiatives delivering 4% incremental improvement in user acquisition and retention.
• Partnered with cross-functional stakeholders to optimize acquisition, retention and monetization strategies using Meta's advertising ecosystem.

Co-Founder - Brahmaputra Aquaphile - Nagaon, Assam, India

(2024-10)

• Managing end-to-end value chain for freshwater fish and potable water gallons.
• Overseeing marketing, vendor management, distribution, and scaling operations.

Product Manager - Angel One Ltd. - Bengaluru, Karnataka, India

(2022-06 - 2024-09)

Manager Jun'22 → Senior Manager Jun'23

• Led end-to-end development of the Options Watchlist product, increasing orders by 1.7%, activation by 2.3% and contributing fi58 Cr in incremental revenue.
• Revamped MTF Loan journey using customer research, analytics, competitor benchmarking increasing monthly borrowing rate by 3%.
• Optimized Referral Journey & GTM Strategy, enhancing engagement by 5% and acquisition quality through data-driven experiments.
• Developed cohort-based referral schemes, increasing high-value client acquisition and improving cost-revenue ratio by 11%
• Ran customized campaigns, A/B tests & platform initiatives, improving engagement by 3.5%, CTR by 1.1% for Futures & Options trading via demography-based targeting.
• Built KPI dashboards and post-onboarding strategies, reducing complaints by 4% and increasing activation by 1%.

Business Development Intern - Uber - South Korea (Remote) / Gurugram, India

(2021-04 - 2021-06)

• Drafted key navigation feature requirements and identified local service providers in South Korea, improving Uber's competitive positioning.
• Designed a comprehensive partnership framework for APAC expansion, driving customer loyalty and strengthening regional offerings.

Software Engineer - Reliance Industries Ltd. - Navi Mumbai, Maharashtra, India

(2018-08 - 2020-05)

• Developed enterprise HRMS platform, reducing vendor costs by Rs. 8 Lakh+, providing scalability.
• Built EmpXP web app, 100K+ downloads, improving mobility, security and engagement by 30%.
• Automated QA pipeline with Selenium, reduced defect rates from 11% to 2.3%, cutting test time by 50%.

Master of Business Administration - MBA - Indian Institute of Management Bangalore (2020 - 2022)

Bachelor of Technology - Computer Science - National Institute of Technology Karnataka (NITK Surathkal) (2014 - 2018)