Rachel

Communications and Marketing Professional with 4+ years of experience managing integrated campaigns, stakeholder communications, content development, and client-facing projects across hospitality and corporate environments. Experienced in developing marketing and communication strategies, conducting market research, creating executive reports, and collaborating with cross-functional teams across APAC.

Marketing Communications Executive at Hilton Group (2021-05 – 2023-06)

• Managed relationships with corporate clients and internal stakeholders, coordinating marketing initiatives that supported revenue growth and repeat business across key accounts.
• Planned and executed integrated marketing and communications campaigns across APAC markets, ensuring alignment with business objectives and brand standards.
• Prepared campaign performance reports, executive presentations, and stakeholder updates, translating campaign data into actionable business insights.
• Collaborated with agencies, vendors, and internal teams to deliver multi-channel campaigns across digital, social media, and offline channels.

Marketing Communications Coordinator at Hilton Group (2019-05 – 2021-05)

• Managed digital communication channels including social media, websites, and third-party platforms to maintain brand consistency and audience engagement.
• Developed digital and print communication materials while ensuring adherence to Hilton's global brand standards.
• Conducted market research, competitor analysis, and industry monitoring to support campaign planning and content strategy.

Marketing Intern at I*Promo Pte Ltd (2018-05 – 2018-10)

• Developed campaign concepts, communication strategies, and proposal decks for more than 20 regional events, including Carouselland, APAIE, and Asia Clean Energy Summit.
• Supported business development initiatives through research, proposal development, and client pitch preparation.
• Conducted market and competitor research to support campaign recommendations and new business opportunities.
• Coordinated with clients, vendors, agencies, and internal stakeholders to ensure successful delivery of event and communication initiatives.

Bachelor of Communication in Communication – Singapore University of Social Sciences (2023 – 2026)

Diploma in Tourism and Resort Management in Business Studies – Singapore Polytechnic (2016 – 2019)