Roshini Selvan

Proficient in developing marketing strategies to drive growth.

Senior Regional Marketing Executive - WorldFirst | Ant International

(2024-06 - 2026-06)

• Steered 360-degree regional marketing and communications campaigns across 5 Southeast Asian markets, maintaining strict adherence to corporate brand identity (CI) guidelines.
• Supported regional campaign planning, created artwork briefs, and approved social media content calendars and marketing materials across regional channels.
• Oversee digital touchpoints across CRM, website/CMS channels, and digital media to drive brand consistency, user engagement, and lead acquisition.
• Led communications, speaker coordination, and BTL event execution for regional B2B/partner conferences (300+ attendees) across SEA markets.
• Managed end-to-end marketing procurement, vendor onboarding, contract negotiations, invoice tracking, and regional budget reconciliation.
• Directed external agency partners and market teams through routine briefing, activity reviews, and post-campaign analytics reporting to ensure timeline and KPI delivery.

Marketing Executive - SMRT Corporation

(2021-06 - 2023-10)

• Executed integrated public communications and brand publicity campaigns for major corporate events (10,000+ attendees) and regional/local activations.
• Developed campaign messaging, digital assets, and media plans across digital channels, social media, and web touchpoints to drive audience growth.
• Managed end-to-end administrative and financial workflows, including PO creation, vendor invoice processing, budget tracking, and documentation archiving with high accuracy.
• Collaborated with procurement, operations, and agency partners to evaluate proposals, process vendor claims, and maintain seamless vendor workflows.
• Monitored multi-channel performance metrics, contributing to a 50% increase in app downloads and a 900% growth in social media engagement.
• Organized routine operational meetings, cross-functional project updates, and presentation decks for senior management.

Marketing Assistant - Wine & Dine Magazine

(2020-12 - 2021-06)

• Supported integrated campaign planning, digital media execution, and BTL promotional activations for flagship guidebooks.
• Handled day-to-day administrative tasks, vendor liaisons, document archiving, and promotional logistics.
• Tracked digital ad spend and engagement analytics across paid social and media channels to optimize campaign ROI.

Bachelor of Business - Marketing - Royal Melbourne Institute of Technology (RMIT) (2020)