Rigine Tay
Marketing Specialist
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About
A marketing specialist with extensive first-hand experience across the Fast-Moving Consumer Goods (FMCG), Digital Marketing (MarTech) and Market Research sectors. Proficient in building brands and maximising marketing return on investment (ROI) through consumer research & actionable data insights, integrated marketing campaign strategy and go-to-market implementation.
Experience
A marketing specialist with extensive first-hand experience across the Fast-Moving Consumer Goods (FMCG), Digital Marketing (MarTech) and Market Research sectors. Proficient in building brands and maximising marketing return on investment (ROI) through consumer research & actionable data insights, integrated marketing campaign strategy and go-to-market implementation.
Growth marketer with expertise across both digital and traditional marketing platforms, and an ability to devise and execute online and offline integrated campaigns of $1M spend over 5 months that engaged audiences and delivered strong ROI (5:1).
Proven success with managing 50+ parallel end-to-end projects and driving partnership among cross-functional stakeholders and 10+ external agencies to increase customer value and surpass campaign KPIs in fast-paced environments.
