Wei Jie Lim

As a marketing specialist with 4.5 years of experience, I am passionate about crafting impactful campaigns that drive business growth. From developing innovative strategies to executing targeted tactics, I thrive on collaborating with cross-functional teams to deliver measurable results. With a deep understanding of consumer behaviour and market trends, I am committed to creating compelling messaging and engaging content that resonates with audiences.

I am excited to bring my skills and expertise to a dynamic organization where I can make a meaningful contribution to its marketing efforts.

Grab

Associate, Channel Marketing

October 2022 – Current

● Closely coordinated marketing plans with commercial leaders where needed to assure alignment with the commercial marketing strategy and priorities, resulting in a 30% increase in lead generation and a 15% increase in customer acquisition.

● Coordinated a successful cross-channel automation campaign resulting in a 20% increase in customer engagement

● Collaborated with cross-functional teams including product, operation and asset management to ensure cohesive and effective campaign messaging and execution while ensuring best practices were used in campaign design and deployment

● Created visually appealing communication materials for email and in-app channels, optimizing campaign efficiency resulting in a 18% increase in open and click-through rates

● Improved customer end-to-end journey across all touchpoints by managing visual displays at customer service centers, resulting in a 15% increase in customer satisfaction scores.

OWELL Bodycare Pte Ltd

Senior Marketing Executive March 2022 – October 2022 Marketing Executive July 2019 – February 2022

● Designed and executed digital marketing strategies across social media platforms, including Instagram and Facebook, to drive spend and optimize campaigns for the e-commerce platform, resulting in a 35% increase in monthly active users and a 70% increase in e-commerce revenue quarter-on-quarter.

● Optimized Google My Business and SEO strategy, resulting in a 12% increase in business profile searches quarter-on-quarter and exceeding industry benchmarks with successful conversions and increased sales at retail outlets through Google Ads.

● Analyzed and optimized performance of all online and offline marketing campaigns and partnerships, resulting in a 6.27% increase in CTRs and successful conversions to increase sales revenue.

● Managed community engagement through direct email and social media platforms, achieving a 90% response rate and improving customer satisfaction scores.

● Fostered strong stakeholder relationships in cross-functional setups with malls to secure prime advertising placements and drive foot traffic to retail outlets.

● Collaborated with key partners to develop and execute integrated advertising campaigns across TV, radio, and print media, resulting in a 20% increase in brand awareness.

● Created product launch videos from end-to-end, including brainstorming storyboards, filming, and post-production edits, resulting in over 50,000 views on YouTube.

● Developed visually compelling designs for offline and online retail experiences and activations, including in-store concepts, product packaging, marketing collaterals, social media and online visuals, within cost and time constraints.

● Conducted webinars and created materials for product training to upskill sales teams, resulting in a 42% increase in productivity and a 14% increase in sales revenue year-on-year.

NANYANG TECHNOLOGICAL UNIVERSITY

August 2015 – July 2019