Samantha Sicilya

With a passion for building strong client relationships and driving their success, I excel in account management, leveraging my expertise to understand client needs and deliver effective solutions. With a background in Account Management and Business Development, I have had the privilege of working with top-tier clients such as Mastercard, Citi, and Standard Chartered Bank. As a BDR, I possess strong communication, problem-solving, and strategic thinking skills, honed through experience in generating and qualifying leads.

I thrive in collaborative environments and enjoy working closely with cross-functional teams to drive exceptional results and help businesses flourish.

DATAIKU Singapore 

Business Development Specialist (APAC) 2022-Present

● Conducted market research and analyzed industry trends to develop lead generation strategies and identify new business opportunities in FSI, Telco, Manufacturing, Energy, and Retail industries.

● Generated over $200,000 pipeline in Q4 and hundreds of qualified leads through cold-calling, LinkedIn, email campaigns, and other marketing activities.

● Exceeded the first quarter sales evaluation target by 25% by building strong relationships with prospects and advanced opportunities through the sales pipeline.

● Provided engaging product demonstrations and presentations, educating clients on the benefits of AI/ML solutions, and contributing to increased sales.

● Utilized CRM software such as Salesforce and Hubspot to efficiently track sales activities and client interactions, ensuring accurate and up-to-date records.

BRAY LEINO SPLASH Singapore 

Account Manager 2018-2022

● Leveraged market research and data analysis to develop tailored marketing strategies that resonated with high-profile clients in the financial sector and exceeded account targets, resulting in a 14% increase in the Standard Chartered account in 2019-2020.

● Demonstrated expertise in digital advertising projects by providing tailored support and consulting services to clients, resulting in successful project delivery.

● Maintained strong, productive relationships with clients through effective communication and project management, ensuring a high standard of work and customer satisfaction.

● Managed a small team of creative professionals, fostering a positive and productive work environment that ensured the delivery of high-quality work.

KNOWN GROUP (RETAIL BRAND SEEK) Singapore 

Branding and Marketing 2016-2018

● Conducted market analysis and target identification in the Indonesian market and developed comprehensive marketing plans, campaigns, and communications strategies across multiple regions (Singapore and Indonesia).

● Collaborated with merchandising and retail teams to evaluate brand potential and develop brand-building marketing strategies.

● Managed successful partnerships with leading brands (Nike, Adidas, Puma, etc), key opinion leaders, and vendors to drive marketing efforts.

● Led PR initiatives, including crafting bilingual press releases and transcreation of marketing copies, building brand image through effective media relationship management.

● Actively involved in the successful opening of 2 retail stores in Jakarta from planning, negotiation and execution.

CURTIN UNIVERSITY OF TECHNOLOGY (2013-2015)

Bachelor of Finance and Marketing