Sason Adele

Accomplished professional with expertise in business development, property management, marketing, and event organization across SaaS and luxury hospitality. Skilled in SEO, targeted campaigns, revenue optimization, and operational efficiency. Seeking leadership roles to drive growth, build strategic partnerships, and foster business expansion.

SaaS Growth Manager at DocsWrite at Deepforward UAB (2024-08 – Present)

Developed and executed SEO strategies with SEMrush and Google Analytics, boosting website traffic from 100 to 35,000 monthly visitors through content optimization, backlink building, and keyword research. Directed marketing campaigns, social media, and Google Ads to enhance brand visibility, generate leads, and achieve revenue goals. Drove SaaS growth using Clarity, Umami, and Mixpanel to optimize user journeys, improve retention, and enhance product experiences.

• Developed and executed SEO strategies with SEMrush and Google Analytics, boosting website traffic from 100 to 35,000 monthly visitors through content optimization, backlink building, and keyword research
• Directed marketing campaigns, social media, and Google Ads to enhance brand visibility, generate leads, and achieve revenue goals
• Drove SaaS growth using Clarity, Umami, and Mixpanel to optimize user journeys, improve retention, and enhance product experiences
• Improved customer satisfaction and retention by analyzing success metrics and feedback
• Identified new opportunities by forming strategic partnerships and expanding into untapped markets

Property Manager at MOJO Concierge Properties Management (2023-10 – 2024-07)

Managed property operations using Hostify to ensure efficient daily workflows. Optimized revenue by adjusting apartment calendars and pricing via Price Labs. Enhanced performance across OTAs (Booking, Airbnb, Expedia) and direct sales channels to boost profitability.

• Managed property operations using Hostify to ensure efficient daily workflows
• Optimized revenue by adjusting apartment calendars and pricing via Price Labs
• Enhanced performance across OTAs (Booking, Airbnb, Expedia) and direct sales channels to boost profitability
• Developed marketing strategies, including upselling and collaborations, to drive revenue growth
• Designed guest-focused brochures with Canva to improve the guest experience and streamline operations
• Handled guest communications across all stages, ensuring seamless check-ins and satisfaction

Event Organizer & Marketing at Lausanne Young Professional Union (2020 – 2024)

Built relationships with community organizations and leaders to strengthen school ties. Planned and coordinated events, managing budgets, timelines, and subcontractors. Developed promotional materials using Canva for social media. Organized monthly events for 70+ students, ensuring high participation and engagement.

• Built relationships with community organizations and leaders to strengthen school ties
• Planned and coordinated events, managing budgets, timelines, and subcontractors
• Developed promotional materials using Canva for social media
• Organized monthly events for 70+ students, ensuring high participation and engagement
• Oversaw event setups, speaker selection, and execution to enhance quality and impact

Project Program Coordinator (Internship) at Lausanne Young Professional Union (2023-10 – 2024-07)

Project Program Coordinator internship role supporting event and project management activities.

Project Program Coordinator (Internship) at Les Amis, 3 stars Michelin Restaurant (2022-02 – 2023-08)

Supervised the renovation of a VIP room, from permit acquisition to inauguration. Prepared daily financial projections to monitor revenue and guide decisions. Managed reservation manifests to ensure accurate guest booking tracking. Assisted HR processes, including interviews, and onboarding.

• Supervised the renovation of a VIP room, from permit acquisition to inauguration
• Prepared daily financial projections to monitor revenue and guide decisions
• Managed reservation manifests to ensure accurate guest booking tracking
• Assisted HR processes, including interviews, and onboarding
• Built and maintained relationships with media partners to enhance brand image
• Supported the Marketing Manager with initiatives and campaigns

Master in Management – Nova School of Business and Economics (2024)

Bachelor in Hospitality Management – Ecole Hotelière de Lausanne (2020-10 – 2023-07)