Sean Ho

High-impact eCommerce Leader with a proven track record of scaling digital GMV by 10x and elevating online revenue contribution from 2% to 30% of corporate turnover. Adept at driving multi-channel growth and establishing brands as the #1 market leader in the Pet Care category across Shopee, Lazada, and TikTok Shop. Proven expertise in building and leading 10+ member cross-functional teams, scaling creator/affiliate marketing funnels, and optimizing mega-campaign ROAS.

Recognized as an official Shopee Seller Mentor, combining deep commercial acumen with data-driven execution to transform marketplace traffic into sustainable, high-margin revenue.

Head of eCommerce - Yappy Pets Pte Ltd - Singapore

(2022-04 - 2026-10)

Rapidly promoted from eCommerce Specialist to Head of eCommerce based on exceptional commercial growth

• Commercial Growth & Market Dominance: Scaled total eCommerce sales by 10x in 4 years, shifting digital contribution from 2% to 30% of total company revenue (transforming the business into 30% D2C and 70% B2B).
• Category Leadership: Achieved and defended the #1 Top Brand ranking in the Pet Care category across Shopee and Lazada since 2023, and successfully captured and sustained the #1 category position on TikTok Shop starting in 2026.
• Team Leadership & Scale: Built, scaled, and led a high-performing eCommerce team of 10+ members across marketplace ops, customer support, and fulfillment; established streamlined SOPs that drove cross-functional operational excellence.
• Affiliate & Creator Ecosystems: Directed end-to-end affiliate marketing operations; partnered with platform affiliate managers, creator networks, and key KOLs/KOCs to build continuous content-to-commerce traffic funnels on TikTok Shop and Shopee.
• Marketing Ideation & Omni-Channel Strategy: Collaborated closely with brand and creative marketing teams, delivering commercial insights and campaign mechanics to spearhead major mega-campaigns (11.11, 12.12, Super Brand Days) while safeguarding healthy marketing ROAS.
• Hero SKU & Category Growth: Engineered end-to-end product incubation strategies to build multiple category bestsellers across pet wipes, wet cat food, cat litter, and treats; established dominant market share and high recurring customer lifetime value (LTV).
• Content Commerce & AI Innovation: Built a multi-layered TikTok live commerce engine combining proprietary in-house live studios with 24/7 AI-driven streaming; orchestrated an aggressive affiliate commission structure that scaled creator partnerships to contribute 50% of total TikTok Shop GMV.
• Supply Chain & Operational Rigor: Streamlined end-to-end warehouse dispatch and platform fulfillment workflows, scaling mega-campaign fulfillment SLA to ~98% while maintaining an industry-leading return rate of <1%.

Shopee Seller Mentor (Official Industry Speaker / Mentor) - Shopee - Singapore

(2025-04 - 2026-05)

• Selected as an official Shopee Seller Mentor, hosting high-impact webinars and strategic masterclasses to advise merchant ecosystems on marketplace scaling.
• Founded and scaled an elite career development and placement community on Nas.io ("Sean's E-commerce: From Zero to Professional"), delivering structured methodologies to enhance members' career paths and earning potential.

Ecommerce Specialist - B2K Pet Products Pte Ltd - Singapore

(2021-01 - 2022-04)

• Directed comprehensive campaign management and marketplace mechanics across Shopee, Lazada, and RedMart, consistently hitting monthly company sales thresholds.
• Masterminded tactical execution for major retail events, including the 11.11 Mega Campaign, driving store sales to jump 50x compared to baseline business-as-usual (BAU) periods.
• Scaled daily store traffic by building optimal organic and paid acquisition strategies, sustaining high-volume daily visitor baselines and converting intent into revenue.
• Analyzed robust product pricing frameworks, managing deep calculations for cost structures, promotion take-backs, and marketing ROI to safeguard profit margin

Key Account Executive (Agency) - SCI Group - Singapore

(2020-10 - 2021-01)

Stepped down to pursue full-time technical upskilling in Web Technologies, bridging deep web engineering principles with high-performance eCommerce architecture.

• Managed a portfolio of 20 external merchant accounts across Shopee, Lazada, Qoo10, and Amazon, optimizing store setups, product listings, and digital storefront layouts.
• Coordinated with cross-functional brand teams to execute monthly campaign mechanics, successfully improving client store traffic and conversions.

Diploma - Web Technologies - Kaplan Higher Education Institute (2020)