Shailesh Waingankar

With over three years of experience as the Marketing Effectiveness Head for Wealth and Retail Banking at Standard Chartered Bank, I focus on creating a global framework to measure return on marketing investment (ROMI). My work revolves around delivering insights to inform marketing strategy, planning, and operations while identifying key drivers of business growth and optimizing marketing investments.

With extensive expertise in marketing strategy, spend efficiency, bespoke measurement approaches, and quantitative research, my mission is to empower data-driven decision-making. I’m dedicated to enhancing marketing outcomes and aligning strategies with business objectives to enable growth and impactful results.