Export Sales Executive - SMH Food Enterprise Pte Ltd - Singapore
(2024-09)
Frozen food company managing export markets across APAC, Europe and the Middle East.
- Manage and support export markets across 12 countries in APAC, Europe and the Middle East.
- Drive sales growth through distributor development, market expansion and new product launches, contributing to 25% revenue growth in 2025.
- Led OEM projects for the Philippines market, coordinating product launches with customers, suppliers, and internal teams to ensure timelines were met.
- Work with distributors to execute marketing and promotional activities to drive sales growth.
- Develop relationships with customers and distributors in Thailand and Indonesia, converting selected prospects into active accounts while building a pipeline for market growth.
- Coordinate cross-functional teams to ensure smooth product launches and on-time delivery.
- Represent the company at international trade fairs to generate leads and new business opportunities.
Logistics Coordinator - LF Logistics / Maersk - Singapore
(2021-06 - 2024-09)
- Managed daily inbound and outbound operations, ensuring timely and accurate shipments.
- Coordinated urgent orders with customers, transporters and operations teams.
- Reported discrepancies and damages to customs per regulations; liaised with shipping lines for container waivers.
- Maintained shipment records, supported accounting and provided accurate updates to stakeholders.
- Generated monthly KPIs and transactional reports for management.
Logistic Assistant - Michelin - Singapore
(2021-02 - 2021-05)
Contract position.
- Coordinated shipment bookings with shipping lines and 3PL providers.
- Managed shipping instructions, documentation, cargo movement across international routes.
- Supported daily operational troubleshooting to ensure timely order fulfilment.
- Ensured that rubber transported are ear-marked for transit in Singapore for quality control inspection and sampled effectively.
Career Break - Full-time parent - Singapore
(2016-07 - 2021-01)
Regional Senior Sales Supervisor (APAC) - Yan Wal Yun Corporation - Thailand
(2014-11 - 2016-07)
FMCG company operating across Asia-Pacific.
- Worked with key accounts and distributor relationships across Asia-Pacific, identifying opportunities for market expansion and sales growth.
- Achieved 7% sales growth in competitive markets through focused account development and new products expansion.
- Liaised with factory, logistics and internal teams to ensure timely and accurate order fulfillment.
- Collaborated with the NPD team to introduce new products tailored to market needs.
- Led a sales support team of two, managing daily operations and sales activities.
- Participated in food trade fairs, meeting distributors and potential buyers.
Export Sales Supervisor (Rice Trading) - Sunflower Argo Co., Ltd - Thailand
(2010-07 - 2014-10)
- Expanded rice export markets in Russia, Ukraine and South Africa by developing new buyers and executing trades from negotiation through shipment completion.
- Traded rice sourced from Thailand, Cambodia, Vietnam and India, coordinating supplier alignment, buyer negotiations and shipment execution across multiple international markets.
- Coordinated price discussions between buyers and suppliers, monitoring supplier quotations and securing temporary price holds to support timely trade confirmations.
- Traded multiple rice varieties including Jasmine and Parboiled rice, white rice, coordinating sourcing and shipment across Asian origin markets.
- Managed end-to-end trade flow including supplier sourcing, buyer negotiation, contract alignment and export shipment coordination.
- Ensured smooth trade execution by coordinating suppliers, freight forwarders and buyers.
International Sales Executive (Rice Commodity) - Thai Lee Agriculture (Rice Factory) - Thailand
(2008-01 - 2010-06)
- Developed new rice export opportunities in Eastern European markets through trade fairs, market outreach and direct engagement with importers.
- Worked closely with existing customers to expand sales opportunities and maintain long-term business relationships.
- Reviewed sales contracts and L/C documentation to ensure accuracy, compliance with trade terms and smooth transaction execution.
- Managed contract execution, shipment coordination and commercial negotiations with international buyers.
- Coordinated with logistics, finance and marketing teams to ensure smooth export operations and timely shipment execution.
- Represented the company at World Food Moscow, engaging with international buyers.
