Shashasar Nithi

International sales professional with over 8 years of experience across APAC, working closely with distributors and developing business in regional markets. Experienced in driving market growth, managing multi-country accounts and supporting product launches across different markets. Strong understanding of international trade processes, with hands-on experience coordinating cross-border shipments.

A quick learner who adapts well to different industries and works effectively in fast-paced environments.

Export Sales Executive - SMH Food Enterprise Pte Ltd - Singapore

(2024-09)

Frozen food company managing export markets across APAC, Europe and the Middle East.

• Manage and support export markets across 12 countries in APAC, Europe and the Middle East.
• Drive sales growth through distributor development, market expansion and new product launches, contributing to 25% revenue growth in 2025.
• Led OEM projects for the Philippines market, coordinating product launches with customers, suppliers, and internal teams to ensure timelines were met.
• Work with distributors to execute marketing and promotional activities to drive sales growth.
• Develop relationships with customers and distributors in Thailand and Indonesia, converting selected prospects into active accounts while building a pipeline for market growth.
• Coordinate cross-functional teams to ensure smooth product launches and on-time delivery.
• Represent the company at international trade fairs to generate leads and new business opportunities.

Logistics Coordinator - LF Logistics / Maersk - Singapore

(2021-06 - 2024-09)

• Managed daily inbound and outbound operations, ensuring timely and accurate shipments.
• Coordinated urgent orders with customers, transporters and operations teams.
• Reported discrepancies and damages to customs per regulations; liaised with shipping lines for container waivers.
• Maintained shipment records, supported accounting and provided accurate updates to stakeholders.
• Generated monthly KPIs and transactional reports for management.

Logistic Assistant - Michelin - Singapore

(2021-02 - 2021-05)

Contract position.

• Coordinated shipment bookings with shipping lines and 3PL providers.
• Managed shipping instructions, documentation, cargo movement across international routes.
• Supported daily operational troubleshooting to ensure timely order fulfilment.
• Ensured that rubber transported are ear-marked for transit in Singapore for quality control inspection and sampled effectively.

Career Break - Full-time parent - Singapore

(2016-07 - 2021-01)

Regional Senior Sales Supervisor (APAC) - Yan Wal Yun Corporation - Thailand

(2014-11 - 2016-07)

FMCG company operating across Asia-Pacific.

• Worked with key accounts and distributor relationships across Asia-Pacific, identifying opportunities for market expansion and sales growth.
• Achieved 7% sales growth in competitive markets through focused account development and new products expansion.
• Liaised with factory, logistics and internal teams to ensure timely and accurate order fulfillment.
• Collaborated with the NPD team to introduce new products tailored to market needs.
• Led a sales support team of two, managing daily operations and sales activities.
• Participated in food trade fairs, meeting distributors and potential buyers.

Export Sales Supervisor (Rice Trading) - Sunflower Argo Co., Ltd - Thailand

(2010-07 - 2014-10)

• Expanded rice export markets in Russia, Ukraine and South Africa by developing new buyers and executing trades from negotiation through shipment completion.
• Traded rice sourced from Thailand, Cambodia, Vietnam and India, coordinating supplier alignment, buyer negotiations and shipment execution across multiple international markets.
• Coordinated price discussions between buyers and suppliers, monitoring supplier quotations and securing temporary price holds to support timely trade confirmations.
• Traded multiple rice varieties including Jasmine and Parboiled rice, white rice, coordinating sourcing and shipment across Asian origin markets.
• Managed end-to-end trade flow including supplier sourcing, buyer negotiation, contract alignment and export shipment coordination.
• Ensured smooth trade execution by coordinating suppliers, freight forwarders and buyers.

International Sales Executive (Rice Commodity) - Thai Lee Agriculture (Rice Factory) - Thailand

(2008-01 - 2010-06)

• Developed new rice export opportunities in Eastern European markets through trade fairs, market outreach and direct engagement with importers.
• Worked closely with existing customers to expand sales opportunities and maintain long-term business relationships.
• Reviewed sales contracts and L/C documentation to ensure accuracy, compliance with trade terms and smooth transaction execution.
• Managed contract execution, shipment coordination and commercial negotiations with international buyers.
• Coordinated with logistics, finance and marketing teams to ensure smooth export operations and timely shipment execution.
• Represented the company at World Food Moscow, engaging with international buyers.

Finance and Accounting Essentials (P&L) - Finance and Accounting - Singapore (2025)

Mini Master of Management - Management - NIDA (2012)

International Business Trade Diploma (FITT) - International Business Trade - Canada (2008)

Bachelor's Degree - Mass Communication - Thailand (2000)