Shasmita Krishnamoothy

Creative and detail-oriented Bachelor of Communication student with a Diploma in Graphic Design and Media. Experienced in social media marketing, content creation, graphic design and customer engagement. Passionate about creating engaging visual communications and eager to contribute creative solutions in marketing and digital communications.

Social Media Marketing Executive - Jothi's Traditional Charm

(2026-01)

Executed social media marketing strategies through content creation, campaign planning, graphic design, and video production. Enhanced brand visibility, grew audience engagement, managed customer relationships, and supported business growth through effective digital marketing initiatives.

Sales Executive (Seasonal Part Time) - Adidas

(2025-01 - 2026-01)

Provided high-quality customer service by assisting customers with enquiries, resolving concerns, and delivering effective solutions in a timely and professional manner, while maintaining positive relationships through clear communication and problem-solving skills.

• Collaborated closely with team members to ensure smooth daily operations and service efficiency
• Demonstrated the ability to work independently with minimal supervision to meet work objectives
• Adapted quickly to new tasks and processes, showing strong learning agility
• Managed workload efficiently to meet deadlines, ensuring all assigned tasks were completed by the end of each day

Sales Executive (Part Time) - Love, Bonito

(2025-01 - 2025-12)

Delivered personalized styling advice and excellent customer service in a fast-paced fashion retail environment, while maintaining visual merchandising standards by organizing product displays and ensuring the store remained clean and presentable at all times.

• Supported inventory management through stock replenishment and daily operational tasks, contributing to smooth store functioning
• Demonstrated resilience and a strong work ethic by adapting quickly to a strict, high-performance work culture
• Developed strong communication and teamwork skills through collaboration with diverse team members and management

Supervisor - Guardian (Admiralty) - Admiralty

(2024-01 - 2024-12)

Oversaw and supported staff management by assisting in training team members, scheduling shifts, and ensuring adequate staffing coverage. Maintained high standards of customer service by addressing inquiries, resolving complaints, and ensuring customer satisfaction.

• Managed inventory by monitoring stock levels, coordinating orders, and minimizing shortages or overstock
• Organized merchandising displays, promotions, and signage to enhance product visibility
• Supervised cash handling processes, ensuring accurate transactions and financial reporting
• Collaborated with management and other departments to achieve operational goals and improve overall store performance

Sales Executive (Part Time) - Typo (Cotton On)

(2022-01 - 2023-12)

Conducted market research to identify potential selling opportunities and evaluate customer needs, while actively seeking new sales prospects through cold calling, networking, and social media outreach.

• Prepared regular sales and financial reports, ensured product availability for sales and demonstrations
• Gathered customer feedback to share with internal teams for continuous improvement
• Managed content creation by designing graphics, producing videos, and developing engaging social media posts
• Handled social media platforms to build and maintain brand presence
• Supported strategy development by negotiating deals, closing sales, and effectively handling customer objections

Social Media Marketing Trainee - Jothi's Traditional Charm

(2022-01 - 2023-12)

Managed content creation and digital presence by developing engaging social media posts, producing videos, and designing visually appealing graphics tailored to target audiences, while ensuring consistency in brand identity across all platforms.

• Oversaw social media content planning and management to maintain an active and engaging online presence
• Contributed to strategy development by identifying opportunities to grow brand reach, negotiating and closing deals
• Effectively handled customer complaints and objections with professionalism
• Utilized social media marketing techniques to build and strengthen brand awareness, increase audience engagement, and support overall business objectives

Bachelor of Communication - Web Communication - Murdoch University (Kaplan) (2027-01)

Diploma - Graphic Design and Media - PSB Academy (2021-01 - 2022-12)

Higher Nitec - Interactive Design - Institute of Technical Education (CC) (2019-01 - 2021-12)

Nitec - Social Media and Web Development - Institute of Technical Education (CC) (2017-01 - 2019-12)

GCE N Level - Whitley Secondary School (2013-01 - 2016-12)