Shawn Tan

• Led a team of 12 in the launch of Huawei’s mobile music app across SEA, working closely with music labels in the region and pioneering music operations in 5 markets
• Led Huawei’s consumer cloud service operations & Entertainment / Music department for local activations across SEA
• Planning and execution of new feature launches in app capabilities towards the objective of DAU delivering 40% increase across APAC markets and paid sub growth by 25%
• Campaign creation and project management formable landing pages cross digital activations
• Music curation for Huawei Music app including onboarding and servicing for key label partners in SEA
• Work with XFN teams to ensure smooth workflow of new music content and placements in key apps of the HMS cloud
• Developed core ways of working for M&E verticals in Huawei ensuring performance and KPIs are met on a quarterly basis

Huawei, Singapore

Content Operations Manager, Chief Editor

• Led a team of 12 in the launch of Huawei’s mobile music app across SEA, working closely with music labels in the region and pioneering music operations in 5 markets
• Led Huawei’s consumer cloud service operations & Entertainment / Music department for local activations across SEA
• Planning and execution of new feature launches in app capabilities towards the objective of DAU delivering 40% increase across APAC markets and paid sub growth by 25%
• Campaign creation and project management formable landing pages cross digital activations
• Music curation for Huawei Music app including onboarding and servicing for key label partners in SEA
• Work with XFN teams to ensure smooth workflow of new music content and placements in key apps of the HMS cloud
• Developed core ways of working for M&E verticals in Huawei ensuring performance and KPIs are met on a quarterly basis

Jan 2013 – Jun 2016 Murdoch University, Singapore

Bachelor of Arts in Communication, Media Studies and Marketing (Double Major)

Aug 2008 – Oct 2011 Management Development Institute of Singapore

Diploma in Mass Communications

Apr 2008 – Jul 2008 Management Development Institute of Singapore

Professional Certificate in Marketing and Communications Management