Si Ying Lew

Hello, I'm a fresh graduate from Nanyang Technological University (NTU). I am actively seeking opportunities to advance my career.

WORK EXPERIENCE

Maybank Investment Banking Group

Business Marketing Analyst (Contract)

Jan 2024 - Dec 2024 

• Crafted marketing and communication materials for social platforms - Facebook, LinkedIn, and YouTube.
• Strategically planned, supported, and analysed high-value marketing campaigns
• Planned and assisted in High-Net-Worth cliente events with companies like Singapore Airlines & CSE Global. 

May 2023 - Dec 2023 

• Crafted and optimised compelling communication materials. 
• Authored and implemented Standard Operating Procedures (SOPs) to streamline departmental processes.
• Played a key role in planning and executing diverse marketing campaigns, such as Search Engine Marketing (SEM), Email Marketing, and Birthday Rewards campaigns.
• Emceed high-profile client events, delivering engaging and memorable experiences. 

Digital Marketing Intern 

May 2022 - Apr 2023

• Conceptualised, designed, and executed impactful digital marketing campaigns on Instagram and Tiktok. 
• Planned and organised Career & Investment seminars garnering over 80 guests. 
• Assisted in preparing detailed reports for marketing processes.
• Created engaging content (original texts, images, videos/GIFs) to enhance social media presence, achieving a 70% increase in Instagram followers post-campaign. 

Jun 2022 - Dec 2022

• Planned and organised The Financialist's 2022 Winter Internship. 
• Led and facilitated the internship program, providing guidance and support to new interns. 
• Contributed to the planning of investment seminars and the ideation of engaging financial content. 

Feb 2023 - Mar 2023 

Digital Content Intern

• Strategised and managed Digio Bridal’s TikTok and Instagram content, driving over 80% increase in Tiktok following. 
• Launched TikTok content, achieving an average viewership of 30,000 per video.
• Filmed, produced, and edited high-quality videos to captivate and grow the audience. 

University: Nanyang Technological University (NTU), Bachelor of Business