Soon Guan Yap

Results-driven Brand & Digital Marketing Manager with 7+ years of experience growing Japanese pop culture brands like Bandai Spirits, Good Smile Company, and Aniplex+ across Southeast Asia. Skilled in leading market launches, managing digital agencies, and executing integrated campaigns across paid media, SEO, social platforms, and influencer marketing.

Strong track record in using data to drive content strategy, optimize campaign performance, and build online communities. Combines expertise in brand management, digital execution and hospitality with a user-first, analytics-driven approach.